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Freelance Graphic Designer
Kyle Forsdick Design
Jul 2015 - Present (8 years 10 months)
• Collaborate with clients to deliver impactful creative that are aligned with brand strategy & marketing positioning
• Create logos, presentation decks, web banners, magazine ads, etc.
• Client list includes: Logitech, Grifols, AAA, Leafly Holdings Inc, Headset Inc, University of Washington
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Graphic Designer
Sep 2020 - Feb 2021 (5 months)
• Concept and develop assets, graphics, and other deliverables to support Marketing initiatives & programs
• Develop supporting assets for our advertising tactics, ensuring we’re scaling and optimizing asset production at pace in order to fuel a significant increase in Headset’s advertising mix
• Audit and update all public-facing materials with our new branding & positioning
• Create a “tool kit” to arm team with marketing materials and templates for co-branded partner marketing
• Translate data tidbits, blog posts, reports, and other analysis provided by the Analytics team into sharable, snackable infographics & promotional materials
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Sr. Designer
Square One Distribution
Jan 2017 - Nov 2018 (1 year 10 months)
• Advanced use of Adobe Illustrator to create Tech Packs and graphic elements
• Strong organizational and project management skills executing multiple waterski product lines
• Drive worldwide design strategy through analytical skills and the ability to work with multiple data sources
• Utilize design programs to generate conceptual and production-ready graphics and product renderings
• Knowledge of materials, formation, construction, and manufacturing (15+ days/year in Asia)
• Oversee and execute brand packaging designs
• Ability to effectively communicate complex topics and concepts to a wide and diverse audience
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Designer
Square One Distribution
Sep 2015 - Dec 2016 (1 year 3 months)
• Organizational and project management skills executing multiple waterski designs
• Drive worldwide design strategy through analytical skills and the ability to work with multiple data sources
• Utilize Adobe Creative Suite to generate conceptual and production-ready graphics
• Knowledge of materials, formation, construction, and manufacturing (15+ days/year in Asia)
• Execute marketing materials (Brochures, Print Ads, Web Banners, In-Store, Materials, Digital App)
• Execute Radar and Ronix packaging designs
• Assist with the annual Radar action and product photoshoot
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Freelance Graphic Designer
CSF Design
May 2014 - Jun 2015 (1 year 1 month)
• Collaborate with clients to deliver impactful creative that are aligned with brand strategy & marketing positioning
• Create logos, presentation decks, business cards, web banners, magazine ads, etc.