Design journey from the original Soft 60 idea and modeling to the finished Guuv Hybrid styles
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Ecco Gruuv Hybrid
This concept started as an extension of the highly successful Soft 7 franchise into the world of hybrid dress casuals direct injecting a mix of minimal PU with lightweight TPU/EVA and developed into the Gruuv Hybrid with PU and rubber that is now in the SS25 collection.
