David Paul Webb

- Castelo factory

Evaluate research on fashion and consumer lifestyle trends along with current events, and market research. Analyzing rationalizing and refining information and applying to the creation of product and collection as a whole. Producing meaningful dual gender stories that inspire and delight the consumer. Develop and own the seasonal creative direction including color, materials and trends, partnering with key stakeholders during the process and presenting the finished work to influence the direction of the global business. Lead and inspire the design team- Develop individual skills and positive work behaviors. Establish training requirements and coaching key skill areas. Help support career progression plans Design creative product concepts to meet all consumer and commercial needs, exceed expectations with great sell-through and repeat orders. Collaborate with Product Management, Sourcing, Development, Marketing and outside resources to deliver great products within strict deadlines. Conceptualize and drive new innovations, constructions and ethical solutions that enhance the product and give a unique reason to buy. Control costs and expenses of both department overhead spending and product cost sheets, working closely with sourcing and development. Manage team work process behaviors, simplifying communication and improving efficiency of product creation from start to commercialization. Communicate clear and concise instructions to create last shape, sole and footbed tooling, collaborating with offshore sourcing, development and last maker Using excellent verbal and written communication skills involving documents, reports and emails. Understanding of business Unit metrics such as merchandising, margin, program and lineage count.