Currys
Currys from Langston Richardson
Currys

As part of a global team, we tackled the redesign of Currys.co.uk, developed new mobile apps, and implemented innovative solutions to bridge the gap between online and in-store experiences. Our focus was on creating a digital ecosystem that would support Currys vision of becoming the go-to destination for tech products and services.

Key Features Implemented

ShopLive Video Service: A 24/7 live video shopping platform connecting customers with expert staff for real-time advice and product demonstrations.

In-store Mode: An app feature allowing sales associates to access customer profiles and online activity, enabling personalized in-store assistance.

Unified E-commerce Platform: A modern website design optimized for conversions.

Inventory Management Solution: Tools for sales associates, improving customer service and reducing lost sales.

Cross-channel Customer Journey: Seamless integration between online browsing and in-store purchasing, enhancing the shopping experience.

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Detail of the Currys home page
The new home page was designed to handle special campaigns and rich media like re-using TV and scoial media content as the home banner.
Shoplive and In-store mode allows for Currys shoppers to start their buying journey at home on the web site and continue it via the Currys mobile application while in-store. Sales associates have all of the personalization data needed to help buyers have a rich experience.
We built sitemaps, user flows and wireframes for every aspected of the web site, mobile and table screens based off of several personas.
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Currys

As part of a global team, we tackled the redesign of Currys.co.uk, developed new mobile apps, and implemented innovative solutions to bridge the gap between online and in-store experiences. Our focus was on creating a digital ecosystem that would support Currys vision of becoming the go-to destination for tech products and services.

Key Features Implemented

ShopLive Video Service: A 24/7 live video shopping platform connecting customers with expert staff for real-time advice and product demonstrations.

In-store Mode: An app feature allowing sales associates to access customer profiles and online activity, enabling personalized in-store assistance.

Unified E-commerce Platform: A modern website design optimized for conversions.

Inventory Management Solution: Tools for sales associates, improving customer service and reducing lost sales.

Cross-channel Customer Journey: Seamless integration between online browsing and in-store purchasing, enhancing the shopping experience.

View Website
Available
Freelance, Full-time, Moonlighting
Langston Richardson
Marketing / User Experience / Design / Strategy / Technology New York, NY