Langston Richardson Pro

I worked with a team of 13 digital strategists, product designers, developers, and project managers to drive digital transformation for Fortune 500 clients.

Completed 35 digital transformation projects, generating an average of $250,000 per engagement and $15m in business revenue from taking innovation projects to scale with other departments.

Established 5 innovation centers of excellence within client organizations, each of which was staffed with innovation teams that included product design, development, business analysis, and research personnel, assisting in the rapid development of digital solutions alongside the customer.

As a part of our core offerings, we led strategic engagements with customers through strategy workshops, service design, prototyping, research, marketing, and technology analysis; helped clients identify opportunities to improve business results; led discovery-as-a-service consulting by assisting clients in identifying opportunities to improve business outcomes.

Spearheaded prototype development and implementation of cutting-edge digital solutions involving emerging tools like LLMs, automation and customer outreach to streamline design operations.

Led a global team of 35 product managers, designers, technologists, and data analysts in driving large-scale digital transformation for Fortune 500 clients.

Designed enterprise applications and streamlined customer experiences, resulting in significant cost savings.

Drove the sale of multiple innovation projects with Chase Wealth Management to modernize their product suite thru user experience, customer research and digital transformation.

Drove long-term roadmap prioritization and alignment across all industry units
Led the company’s efforts to win Digital Agency status with Proctor & Gamble, an effort that differentiated the company from it’s IT competitors.

Led the facilitation of engagements to help uncover challenges and deliver product solutions for clients in banking financial services, consumer tech, media and e-commerce industries.

Directed innovation workshops for Kimberly-Clark’s technology modernization efforts, designed enterprise applications, and streamlined the customer experience, which resulted in massive cost savings.

Spearheaded ideation and subject matter expertise growth for our enterprise’s digital applications and drove long-term roadmap prioritization and alignment across all industry units.

Led a team of 25 program managers, UX designers, content strategists, and developers in delivering innovative product solutions.

Guided staff and project teams in finding opportunities, as identified by user research, that improve the customer experience and create business value for the company.

Assisted AllianceData in developing an innovative product and retail experience, including blockchain-based loyalty programs and AI-based assistants.

Lead the origination of ideas for customer experience strategy and oversee end-to-end aspects of product development, design, and content creation, including web apps, mobile apps, ads, app store materials, websites, videos, and social content.

Led digital transformation effort for the Department of Energy, redesigning ENERGY.gov through improved content discoverability through AI-powered solutions and adaptive mobile design

Hired to create, manage, and grow the UX and product/service department for an HRTech/human capital management solutions startup focused on the hiring process and employee experience.

Executive level leader responsible for defining, documenting, and maintaining the overarching design, user experience, and brand strategy of the company's products.

Guided teams of UX researchers, product designers, and content strategists to build product solutions.

Collaborated closely with the CEO, Sales and Marketing C-suite to enhance the consumer journeys, increase product adoption, and increase subscription growth.

Managed multiple product teams of product managers, designers developers, and analytics teams to ensure product growth, engagement and profitability.

Responsible for overseeing brand executions for various Logitech websites showcasing the company’s product lines while leading digital commerce across APAC, EMEA, and North America regions.

Led a global team consisting of 35 members and having full responsibility for the company's profit and loss of $15 million. Managed teams of UX designers, content writers, analytics, and project managers globally, as well as managed freelancers and hired agencies and consultants as needed

Contributed to the construction of a consolidated worldwide consumer experience organization that worked with all business units, vendors, agencies and brand partnerships to drive digital initiatives.

Transformed the company's digital capabilities, which resulted in an optimized buyer’s journey for Logitech’s consumer electronics customers.

Advocated for the integration of user experience, research, UI standardization workflows and data analytics in the digital production process, with the goal of increasing productivity, higher ROI while also lowering inefficiencies.

C-Suite member of the agency, leading a 35-member digital creative team, driving innovative campaigns and cutting-edge digital solutions while aligning creative strategies with overarching business objectives to elevate brand presence.

Led and mentored a diverse 35-member creative staff across design, copy, user experience, project management, and technology, fostering a culture of innovation and excellence.

Spearheaded a $2MM multi-kiosk interactive system project, resulting in a 23% lift in engagement-through-purchase, demonstrating the ability to drive measurable ROI.

Oversaw the creation and successful launch of TidyCats.com, securing agency-of-record status with Purina within 6 months of joining the company.

Developed and executed comprehensive creative strategies aligned with overarching business objectives, elevating brand presence across multiple channels.

Collaborated with C-suite executives to define and implement creative vision, ensuring consistency across all brand touch points.

Pioneered innovative digital solutions and cutting-edge campaigns, resulting in increased market share and enhanced customer engagement.

Established and maintained strong client relationships, presenting creative concepts and strategies to key stakeholders and securing new business opportunities.

Lead digital strategist across several accounts for digital agency, helping brands identify marketing opportunities to grow engagement through world class creative execution.
Delivered research and digital strategy for Nike that combined event launches, web marketing, and e-commerce to launch a new product, with efforts aligned with internal stakeholders.

Delivered numerous new business presentations that resulted in new and continued business for the agency from EA, Rubbermaid and Starbucks accounts
Developed cutting edge and innovative experiences for Starbucks, including a DAOR $5M contract delivering the MyStarbucksIdea.com website, which attracted 70K+ user interactions in its first year.

Pioneered and pushed the concept of an interactive project by advocating for the use of video, rich media, and unique in-store and mobile experiences for top tier brands and clients.

Created category-pushing web and digital experiences unique to the industry at the time, including Brand Jordan’s “Rise” website that featured a fully interactive, multi-dimensional environment with rich media, high-resolution photography, multi-node story arcs, videos and a personalized journey tracker, attracting 50K users within the first week of launch.

Honored with several interactive awards from the FWA, Addys and One Show

Brands: Merck, Glaxo Klein-Smith, Amgen

Clients: Nike, VS Sassoon, Sony Entertainment, ExxonMobil, the Urban League

Clients: Avon, Bank of America, Acura, Reebok, Sega, Coca-Cola

Clients: Disney, Volkswagen, SAP, IBM, AOL, McDonalds, CA Associates, Chevy Chase Bank