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Creative I Content Creator I Entrepreneur

Lara Alexander

Cape Town, South Africa
Available Now
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  • About
  • About

    I have a passion for conceptualizing big ideas and bringing them to life. Out of my love for all things creative I am able to execute these ideas through design concepts and written content creation. My focus has always been to create beautifully crafted solutions and storytelling.

    I am a perfectionist with great attention to detail and take great pride in everything I do, from executing ideas through to completion. I have extensive experience working in dynamic teams and collaborating with clients from campaign strategies to user journeys.

    Working in the creative and advertising industry gave me the tools I needed to do the design, strategy and marketing around my own product. I brought my company Wyld to life by developing my own brand of Kombucha in 2017 and embraced the entrepreneur within me.

  • Education
    • Diploma Interior Design & Decor
      Inscape Design College
      2010 - 2011
    • Certificate IT Project Management
      RAU
      2006 - 2006
    • Diploma Graphic Design, Multimedia Design & Web Development
      5th Dimension
      2000 - 2004
  • Experience
    • Creative Director
      NXT
      Cape Town, South Africa
      Oct 2012 - Oct 2017 (5 years)
      • Creative and analytical thinking
      • Creative and strategic direction
      • Conceptualise big ideas
      • Create content and inspiring digital experiences
      • Create interactive and responsive designs
      • Create social media campaign strategies and content plans
      • Shoot styling for social media content
      • Analyse the effectiveness of campaigns
      • UI and UX Design
      • Usability/Wireframes
      • Prototyping
      • Understand client objectives
      • Write creative briefs
      • Allocate hours and cost estimates
      • Oversee and sign off on all creative work
      • Manage project deliverables
      • Manage multiple projects simultaneously
      • Knowledge of development processes and best practice
      • Perfection and great attention to detail
  • Awards

    - Bronze Assegai award for Pick n Pay Eggward - Digital Media Viral & Social Marketing.

    - SA Web Awards Finalist for Liberty Life Intranet

  • Industries
    • Advertising
  • Skills
    • Concept Art
    • Content Strategy
    • Creative Direction
    • Design Research
    • Illustration
    • Interior Design
    • Product Design
    • Project Management
    • Social Media Marketing
    • UX
  • On Coroflot
    @lara_alexander, member since 2013
    • Following 1
    • Followers 2
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