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Senior UI / UX Designer at CBS Interactive & Freelance Designer

Derek Larsen

San Francisco, CA
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  • About
  • About

    I am a passionate designer obsessed with pixel perfection and the creation of beautiful products. My goal is to produce functional design solutions by employing user centric design principles. I craft elegant user experiences by distilling high level design concepts into imaginative, insightful, and intelligent products.

    My experience is unique in that I have been successful in individual, small, and large work environments. As a freelancer, I work independently and intimately with clients, leading the direction and strategy for their needs. With my startup experience, I can pilot large projects and deliver quick turnarounds without sacrificing quality. Working within large companies, I enjoy collaborating with other designers, product managers, and engineers to create sophisticated products.

  • Education
    • Bachelor of Arts (B.A.) Design Studies
      San Jose State University
      2004 - 2007
  • Experience
    • Senior Designer
      CBS Interactive
      2011 - Present (15 years)
      Lead design for user experience on mobile apps, mobile web, video, second screens, and wearables for the following brands: CNET, CNET Video, TechRepublic, & Roadshow. Manage junior designer by providing creative strategy, mentoring and feedback. Partner closely with engineering and product teams to find elegant but practical solutions to iOS, Android, mweb, web, and product design challenges. Lead design projects across the entire lifecycle and multiple product launches. Rapidly producing multiple concepts and prototypes; knowing when to apply pixel-perfect attention to detail and when to make low-fi sketches and prototypes.
    • Owner/Freelance Designer
      Larsen Productions
      May 2005 - Present (21 years 1 month)
      I have worked, and continue to work on a multitude of web, mobile, and brand identity projects for a wide variety of clients. Services include, but aren’t limited to, UI/UE direction, brand identity, print, web and visual design.
    • Lead Designer
      SendMe Mobile
      Jan 2008 - Aug 2011 (3 years 7 months)
      Led the visual and UI/UE direction for SendMe’s Family of products. Responsible for crafting visual and user interface solutions in both web and mobile platforms. Collaborated with product, engineering, and marketing teams to specify the creative goals of SendMe, Inc.

      Conceptualized designs using wireframes and prototypes, and transformed them into product launches. Incorporated usability and field research findings into visual design to enrich user experience and efficacy.

      Accountable for on-going site redesigns and enhancements as well as creating and developing new products.
    • Graphic / Web Designer
      Informatica
      Oct 2005 - Dec 2007 (2 years 2 months)
      Designed and produced corporate web and print materials as a member of Informatica’s in-house design team. Worked closely with the senior web designer sketching, devising and developing web pages in HTML/CSS. Created internal web pages and microsites.

      Responsible for the creation of corporate collateral and advertising. Worked with print vendors overseeing coordination and design of print materials.

      Conceptualized and branded the 2007 annual international customer conference, creating all print and web materials.
  • Awards

    Graduated Magna Cum Laude

  • Skills
    • Mobile Apps
    • Interaction Design
    • UX
  • Elsewhere on the Web
    • n
    • 5
  • On Coroflot
    @larsenpro, member since 2007
    • Following 12
    • Followers 6
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