Laura McGuire

• Create custom paper and craft accessories for weddings and special events. Products include invitations, menus, ceremony programs, escort cards, table signage, guest books, envelope boxes, favors, maps, itinerary cards, and welcome baskets. Create custom holiday greeting cards and other paper suites.

• Created designs for textiles, apparel, and accessories through illustration. Categories include apparel, t-shirts, hats, bags, belts, fashion scarves, hair, jewelry, cold weather, hosiery, backpacks, rainwear, sleepwear, swimwear, bedding, stationery, character, and novelty accessories.
• Developed specific marketable concepts for all children’s demographics including Big Girls and Big Boys, Toddler Girl and Boy, and Newborn.
• Spearheaded the artwork designs of recently launched novelty programs, including the impulse gift program, swimwear accessories, and home accessories.
• Researched current trends through sample shopping and web resources to translate them into a coordinating line of seasonal artwork concepts.
• Collaborated with all artists and product designers on team, in addition to all cross functional partners including production, tech, and merchandisers.
• Managed workload deadlines according to the seasonal calendar and sent artwork packages with detailed fabrications / techniques to overseas factories.
• Supervised direct reports; delegate and approve designs of assistant artists and freelancers.
• Archived both digital and hard copy library of all concept to production CAD's.
• Experimented with fabric treatments and techniques, including embellishments, trims, screen print, appliques, embroideries, elevated novelty treatments, 3D moulds, and metals/plastics.

• Developed fashion accessories through illustration in the private labels market for the demographics of womens mens, juniors, tweens, girls, boys, toddlers, and infants.
• Created both original artwork for in-house label and also designed concepts for character licensing by interpreting a brand’s style guide into fresh ideas.
• Solely designed entire collection of girls accessories for Esprit license brand. Devised plan-o-grams of specific product lines for the Capelli New York brand and for leading department and specialty stores such as Bloomingdales, Nordstrom, Macy’s, JCPenney, Kohl’s, Sears, Target, Wal-Mart, etc.
• Illustrated flat sketches, created technical packages, designed trend and presentation boards.
• Created seasonal color pallete; responsible for approving repeat strike-offs and lab dips.