Laura Adkins

Assisted in marketing facilities nationwide with marketing campaigns, social media campaigns, custom web pages, online listings, custom ads, flyers, informational brochures, educational brochures and banners.


Social Media & Online Reputation Management

• Managed corporate social media channels & content for several brands (Facebook, Twitter, LinkedIn, Google+, YouTube & corporate blog).

• Managed online reputation and online reviews for two of our brands across all their locations nationwide.

• Created a dashboard to share monthly, quarterly and yearly social media data in a clear and easy to understand way with the Assistant Vice President and Vice President of marketing and the head of each brand.

Print / Web Content Management

• Managed online listings for facilities nationwide.

• Managed and updated content on the internal portal/website for employees across the United States.

• Managed corporate blog by creating, editing and posting content for several brands.

• Assisted with content creation and updates to multiple public corporate websites.

• Assisted with creating custom web pages for facilities nationwide.

• Created 4+ education brochures with press releases and social media campaigns for each.

• Wrote and developed corporate marketing materials.

Leadership

• Assisted with multiple national and regional marketing campaigns.

• Created and sent a monthly update to marketing managers, admissions directors, case workers, nurse liaisons, sales trainers and corporate marketing staff.

Training

• Trained incoming employees on our marketing department and the tools we have available to help them succeed.

• Created & gave 14+ training presentations to managers other employees on best practices for social media & how to use it to gain business referrals.

• Created & recorded on-demand training presentations on social media, LinkedIn & reputation management for use on our HCR University training website that was watched by 1,000+ people.