Harley Davidson Spring Spec-Rivet, Chicago
Harley-Davidson, a historically “above the line” brand, reached out looking for promotional ways to increase sales of their new models. These new models featured new parts and new technology, so, we used testimony from real riders to “describe” the innovations. To combat the negative perceptions about factory-made bikes, we suggested a “Tricks to Trick Out Your Ride” weekend geared toward maintaining bikes while maintaining warranties. “It’s Harley Season” was a spec concept that was geared towards re-branding Spring to get riders excited about bikes and about more importantly— Harley.
(larger file available upon request.)