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Laura Coleman- Freelance Senior Copywriter
Laura Coleman
Chicago, IL
Available Now
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About
Laura's the writer who asks all the questions, does her homework and gets to the center of the tootsie pop in the most direct way possible—by biting right into the thing.
Her concepts and ideas have helped her clients improve strategy and communication to increase revenue and market share. She has experience in multiple disciplines including Interactive web, Direct, Retail (POS), and Promotion.
I'm anxious to start helping your business kick the world’s ass.
You should probably give me a call.
Specialties:Shopper Marketing, Branding and Identity, Concept, Marketing Strategy, PR, and Playwriting. -
Education
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Bachelor of Arts-Theatre Arts Theatre ArtsNational-Louis University
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Mac OS, WindowsMichigan State University
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Experience
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Freelance Senior CopywriterIndependentChicago, ILApr 2008 - Present (16 years 11 months)Past Clients include:
MillerCoors, CVS/Pharmacy, Coca Cola, Target, Comcast, Burger King, Kraft Foods (Meijer), Levy Restaurants, Wilton Inc., Turner Network Television, First Food Bar, Premium Surge Promotions, American Weathermakers, Heartland Law Partners, Kerramel Media, Urban Fit Club, Digital Artists Agency
Agencies: Arc Worldwide, Leo Burnett, Wunderman, HMT Associates, OgilvyAction, Mess Marketing, Reakt, Creative Marketing Partners. -
Senior Copywriter/Marketing CoordinatorNew Millennium Theater CompanyChicago, ILJan 2005 - May 2013 (8 years 4 months)Head writer/Conceptor specializing in Marketing and Brand Strategy to generate awareness and ticket sales in an already saturated theatre market. In charge of all Media Advisory and Press Release generation and editing.
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Freelance Senior CopywriterArc WorldwideChicago, ILAug 2008 - Jul 2010 (1 year 11 months)Acted as lead writer on numerous high-profile projects including the 2010 Miller Lite St. Patrick's Day national on-site promotional campaign. Participated in big thinking strategic concept work leading to essential client retention, most notably, MillerCoors.
Clients: MillerCoors, Coca-Cola, Comcast/X-Finity, Target, Herbal Essences. -
CopywriterDRAFTFCB (Draft, DRAFTFCB, RIVET)Chicago, ILApr 2003 - Apr 2008 (5 years)Specialized in brand strategy on the CVS/pharmacy account including proprietary brands. Work included Shopper Marketing, POS, Direct Mail, and Digital.
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CopywriterRivet, ChicagoChicago, ILJan 2006 - Apr 2008 (2 years 3 months)Specialized in brand strategy on the CVS/pharmacy account including proprietary brands. Work included Shopper Marketing, POS, Direct Mail, and Digital.
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Affiliations
New Millennium Theatre Company
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Industries
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Skills
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On Coroflot@lauracoleman, member since 2013
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