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Miller Portfolio Brands- "Inspire Your Appetite", Arc Worldwide

Grolsch, Pilsner Urquel and Peroni are three Miller brands that aren’t just meant to be drunk—they’re meant to be savored. Food pairing is one of the best ways to get consumers excited about trying new things. (And to create opportunities for cross-merchandizing). The “Inspire Your Appetite” campaign was designed to make it easy to discover new ways to enjoy a delicious Miller Portfolio brew. The piece pictured is an interactive wheel that matches beers with suggestions not only for food paring, but the best preparations to match.

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Freelance
Laura Coleman
Laura Coleman- Freelance Senior Copywriter Chicago, IL