Laura King

Provide design strategy and communication support for the Degree Programs and Student Affairs (DPSA) events and initiatives with the goal of enhancing the student experience at HKS in their mission of educating the next generation of world leaders. Collaborate with marcom partners on multiple touchpoints to elevate Orientation and Commencement marquee events: set design, signage, digital assets, print communications, and swag. Partner with Office of Communications and Public Affairs (OCPA) to work in lockstep with brand guidelines and promote best practices for accessibility and inclusion.

Design public-facing spaces that elevate GBH’s visibility and promote their newly designed brand. Collaborate with award-winning Creative team, in partnership with Events, TV Production, Radio, Major Gifts, and Physical Plant teams to develop and implement a rebrand of Guest Street’s building and surrounding site: paint colors, material palettes, furniture, and signage. Strategized, developed, and oversaw production of rebranded environments for the recently opened GBH News Worcester Bureau and broadcast sets at the Boston Public Library and the NH Primaries.
Develop UI storyboards, assets, and design specs for partner initiatives such as the American Archive of Public Broadcasting (AAPB) and the Public Broadcasting Meta Dictionary (PBCore).

Strategize and develop sustainable design solutions for clients in education and healthcare sectors:
> Jeff Kennedy Associates: Visual storytelling and environment design for permanent exhibits at Boston Children’s Hospital and the Museum of Science and Curiosity, Sacramento.
> Morgan Scientific: Design of ComPAS2 software including UI storyboarding and asset creation. Design of product data sheets, training video screens, and family of over 100 technical illustrations.
> Harvard Smithsonian Center for Astrophysics: UI storyboarding/asset design for web-based educational outreach programs for students and professional development for teachers.
> Decision Point Healthcare Solutions: Data visualization design for presentation decks and design of print and digital marketing materials.
> Amaze Design: Typographic messaging and illustration design for Boston Seaport’s Harbor Way promenade (in collaboration with Skanska). Production coordination for the Perot Museum, Dallas.

Designed several signage systems, including signage guidelines for tenant spaces of the newly redeveloped Dudley Square landmark—home to Boston Public School’s headquarters. Collaborated with partners on the design and installation of an historical exhibit celebrating Dudley Square’s rich history.
Mentored design activists on the development and execution of an in-house initiative to educate the public on Boston’s forecasted sea level rise and key mitigation strategies that Sasaki is exploring. The initiative culminated in an interactive public exhibition at Boston Seaport’s District Hall.

Co-led graphic design teams at design firm known for its themed immersion environments, interactive educational exhibits, and pursuit of universal design. Collaborated with clients to bring a unique theme/vocabulary to each exhibit, create beautiful spaces, and translate education goals and institutional missions into meaningful visitor experiences.
Art directed and mentored freelancers, scheduled deliverables, ensured materials and finishes were coordinated with architects’ packages, and oversaw installation. A sample of permanent exhibits include:
> Tykes Peak and Discovery Zone—Museum of Nature and Science, Denver, CO
> Museum of the Earth—Ithaca, NY
> Connections: The Nature of Networks—New York Hall of Science, Queens, NY
> Dinosaur Trail, Catch the Wind, and Magic Butterflies—Museum of Life and Science, Durham, NC