Lauren E. Steffens

MOJO Ad is a student staffed advertising agency that specializes in all things young. At MOJO, we specialize in the Youth and Young Adult market, also known as the YAYA Market. This is a life stage of people 18 through 24 years old. This semester, are national client is Tostitos. The challenge we are solving this semester is associating Tostitos with the idea of partying and putting them at the top of the list of brand considerations for a unflavored tortilla chip. At the end of April my team of 10 and I will have created a fully integrated campaign for Tostitos that will have the potential to run on a national level.


Our last client was Walmart Sustainability. The challenge presented to us was to change people's perceptions of Walmart and educate 18 to 24-year-olds about sustainability and Walmart's efforts. My team of 10, created an integrated campaign with a focus of an in-store experience that simplified shopping sustainably for the Walmart consumer.

Dance instructor for children and adults in jazz and tap, as well as handling schedules, calls, enrollment, billing and mailing.

Provide efficiency in the editorial insurance group to produce accurate ratings reports and publish articles. Culminating a work environment between two sides in the workplace, while learning any information I can to help others and progress.

Design editor for intern produced weekly newsletter, The Water Street Journal. Creating custom layout as well as editorial and visual content.

Part-time reporter for the magazine (summer 2011), and editor's intern while attending college (September 2011 to February 2012). Generated story ideas and collaboration with the team on general focuses of the magazine and design approaches. Provided ideas to improve efficiency, design, subscriptions and web functions.

Processed all shipment and records efficiently and working the floor with customers and any inquiries or assistance needed.

CPR and First Aid certified. Surveillance pool and surrounding areas while enforcing safety and maintaining a clean and enjoyable environment for customers. Ensured and taught safety practices to young children as a swim instructor.