Lauren Janeway

Client advocate acting as main point of contact to successfully design and implement trade show exhibits, special events, and marketing environments. Managing and strategizing annual trade show programs across varying industries ranging from single shows to 20+ show programs with focus to grow existing business. Leading cross disciplinary teams through conceptual design, implementation of emerging technologies, and installation of 3D branding experiences.

Client facing project manager responsible for project realization from conceptual phase through environment installation. Managing projects spanning from 100 sqft to 16,000 sqft and larger for trade show clients across many industries including alternative energy, machine tools, and consumer electronics. Working within a cross functional team including conceptual design, custom fabrication, logistics, and account management in order to optimize the Expotechnik modular architecture system to create highly customized marketing environments for our domestic and global clients.

Design and development of original line of stationery, accessories, and gifts targeting national sororities. Creating a brand package and marketing materials for 3 incorporated companies giving each a unique language within the corporation. Acting as assistant buyer for resale greek gifts and jewelry.

Building the identity of local non-profit organizations through logo, web, and print design.
Raleigh Rescue Mission “Hearts for Hope” campaign: Created a cohesive set of event announcements and print marketing pieces in addition to benefit program. Increased marketing outlets beyond the current reliance on word of mouth.
Innovation in RTP: Designed logo and produced web site for this professional networking series providing an ongoing location for multimedia information. Contributed to a threefold increase in participation in two months.

Increasing the exposure and recognition of individual realtors by creating a unified identity in personal and property print marketing, redesigning and expanding the benefits of the agent website, and researching and implementing new outlets and technologies to better serve clients.