Lauren Potischman

* Develop all marketing and sales materials including newsletters, fact sheets, website content and PowerPoint presentations * Design and launch digital newsletters and track analytics via Mailchimp, Campaign Monitor, Constant Contact and Wordpress * Leverage CRM systems including Salesforce, Highrise and Open Air to manage client communications, leads and proposals * Oversee vendors in production of rebranding and trade show collateral * Manage corporate rebranding with external agency, oversee implementation of updated assets including digital and offline * Organize and plan all corporate events and conference seminars

* Constructed and formatted PowerPoint presentations for client meetings * Maintained active communication with current clients and create new client base * Managed and developed outreach campaigns for cold clients

* Managed calendar and all travel arrangements for senior staff * Coordinated and set up meetings and teleconferences via GoToMeeting * Supported Business Manager through administrative duties * Organized and scheduled candidate interviews * Assisted staff in assigned project based work

* Championed the rebrand of all corporate marketing materials * Designed all PowerPoint presentations, case studies, proposals, and company credentials * Drove brand awareness of Blitz through updating company website using Cushy CMS and developing all office invitations and collateral * Constructed client advertisements for social networking sites * Trained employees on proper usage of office templates and how to maintain agency standards

* Developed and designed client artwork for transit advertising campaigns * Partnered with sales account executives to develop multi-faceted sales presentations for clients in a wide range of industries to include, higher education, medical, retail, and nonprofit * Generated all corporate marketing materials including: media kits, sell sheets, mapping, category overviews, client testimonials, and commuter profiles * Designed all speculative art for sales presentations using Adobe Creative Suite Programs * Ensured successful achievement of client goals by building and managing relationships

* Crafted PowerPoint presentations for national and international marketing meetings * Fabricated print ads for company and clients including SkiHaus and NOTB Snowboards * Entered post-logs of media spots into tracking software

* Performed the full range of administrative duties including, managing Dr. and Hygienist’s appointment books, scheduling, billing, and reporting * Mastered the transition from a paper system to digital software and trained all staff