Lauren Vaughn

• Orchestrated the creative, strategy, UX, analytics, development, and QA efforts for USPS digital, CRM, and video campaigns.
• Developed scope documents, schedules, project and resource plans for the Content Marketing program.
• Delivered over 50 Content Marketing projects, including articles, infographics, tools, and interviews on uspsdelivers.com.
• Launched high-profile B2B marketing campaigns, such as “Spring” and “Holiday Ornament”.
• Provided clients and partners new website content and enhancements for uspsdelivers.com.
• Mentored fellow project managers and teammates by creating process documents and leading onboarding.

• Provided digital support and guidance to 40 FCA dealership accounts.
• Compiled key insights from analytics data to improve site performance and lead generation.
• Designed creative assets for internal agency promotions and FCA business centers.
• Trained and nurtured more than 60 Website Assistants on Adobe Creative Suite and website CMS platforms.
• Created brand style guidelines to synchronize FCA’s Tier 3 website creative.
• Initiated and implemented creative process improvements by developing an FCA asset library and
securing font and image usage rights.
• Hosted monthly creative tips and tricks learning sessions and exercises for the extended agency.

• Headed the production process for all Cadillac Online ads by collaborating with onshore and offshore developers, advertising agencies, and GM clients.
• Collaborated with agency partners to update and launch Cadillac vehicles and content on the brand site.
• Facilitated a global team to execute digital Cadillac retail campaigns (in-market display ads).
• Coordinated with interactive developers to create an MRM/ /McCann Detroit culture website for potential candidates and current employees.

• Hosted marketing events and partnered with companies to increase brand awareness.
• Participated in sampling initiatives, reaching consumers where they live, work, shop to increase brand visibility.
• Communicated success stories, key learning’s and other activities to Field Marketing Manager.

• Designed and wrote ads for 12 community newspapers and redesigned sales rate sheets for all
account executives.
• Worked on integrated campaigns with senior account executives and managed meetings with potential
clients to pursue advertising contract or renew existing one.
• Created print and digital presentations and worked with marketing analysts to create briefs/presentations
for potential clients.