Lavanya Soni

- Streamlined the product customizing and ordering processes based on user feedback by providing a single form to enter details and add upgrades, leading to a 35% revenue growth in 1 year.

- Revamped product presentation strategy based on user inquiries by creating Sections and Bundles, increasing user engagement by 10%.

- Delivered designs tailored to the user’s vision and ensured alignment with their expectations, increasing user satisfaction with final designs to 95%.

- Designed logos, business cards, flyers, banners, and other marketing materials for small businesses, creating an additional revenue stream and attracting 5% new business.

- Exceeded customer satisfaction by delivering exceptional designs and high-quality products, maintaining a 5-star rating on Etsy for five years in a row.

- Actively contributed to Etsy’s research efforts, advising on future enhancements and improvements.

- Worked closely with product and development teams to deliver a user-friendly CMS platform, encouraging engagement from school administrators and teachers and reducing technical support tickets.

- Collaborated with other designers and front-end developers to create and maintain a style guide, increasing design consistency across the final product and improving the development cycle.

- Implemented user research practices by planning, organizing, and conducting remote and in-person user testing, improving alignment between features and user needs.

- Integrated user personas and journey maps into the design process to capture user goals and pain points, resulting in a shared understanding across business, product, and development teams of who the users were and what they needed, ultimately aligning product and design decisions with both user expectations and business objectives.

- Briefed product owners on user research data and influenced the product roadmap, ensuring that the most impactful and user-centric functionalities were built first to drive engagement and satisfaction.

- Redesigned responsive websites for eBook and eReference, resulting in improved mobile traffic and engagement compared to the previous site.

- Gathered in-depth insights on user needs, behaviors, and pain points by creating Axure prototypes and conducting user tests, reducing misalignment between business objectives and user expectations.

- Collaborated with external stakeholders to deliver wireframes, flowcharts, design specifications, and visual designs, reducing development time and revisions.

- Informed the retailers (VUDU, Target, M-GO, Flixster, etc.) by presenting a detailed analysis of E-commerce practices, product enhancement, and UltraViolet execution, leading to improved UltraViolet adoption across partner retailers.

- Developed best practice guidelines for Web, Mobile, and TV platforms, helping retailers reduce brand inconsistencies across platforms.

- Presented competitive analysis and suggested improvements to website architecture, enhancing user experience and satisfaction.

- Successfully conducted stakeholder interviews to identify business needs, aligning business goals with design execution.

- Worked closely with the Creative and Strategy team to design detailed wireframes for cross-platform experiences, user flows, and sitemaps, improving consistency.

- Ensured content and design cohesion by collaborating with content teams, leading to increased traffic and engagement.

- Redesigned landing pages, email campaigns, and all components of a re-branding project, boosting organic search traffic after launch.

- Designed weekly newsletters, monthly email promotions, and campaigns based on A/B testing, leading to increased open and click-through rates.

- Collaborated with the marketing team to design banners, widgets, and promotional materials on partner websites, achieving higher user engagement through marketing.

- Used competitive market analysis and web analytics to design UI solutions, improving overall user experience.

- Designed page layouts, flash games, microsites, and Illustrations for corporate clients, winning the “Creative 2025” award.

- Designed GUI icons, marketing graphics, and sales presentations, maintaining strong client relationships and trust.