Lindsey Davis

Designed styles that have been in the top 5 styles for multiple seasons running
Compile and translate trend, material, color and market research
Create dynamic visual trend presentations for clients (InDesign, Photoshop, Illustrator)
Develop and implement footwear design for F/W and S/S collections, sketching and computer aided design (Photoshop and Illustrator)
Travel to China to work with Agents on prototype correction, line review and product detailing and material sourcing, and sample management
Reviewing of all confirmation and fit samples before production
Communicating daily with Agents in China and Sales team

Developed and implemented designs for Spring/Summer 2011 and Fall 2011 and reworking designs for Fall 2010 including hand sketches, Illustrator drawings, and photoshop color/material mock ups
Responsible for all PR/media, artwork, design-centered collateral, and design of periodic catalogues
Delegated and coordinated with all members on staff to contribute to each project as necessary
Responsible for research, strategic positioning, product development, and making sure all projects are feasible for execution
Designed an advertisement published in Elle Magazine
Authored tech packs, line sheets, logos, and graphics for print and web-content

Contributing designs for Fall 2012 Sheepskin boots, Wedges, and Heels through sketches and drawings

Designing a Spring/Summer 2011 Look Book, Fall 2011 Line Sheet, Trade show flyers, Market flyers
Retouching, cropping, and editing photos and PR images
Graphic assistance and photo work for website

Managed artwork logistics for print, screen printing, and digitizing for embroidery
Consistently developed brand strategies, logos and layouts
Produced marketing, PR, tradeshow, web-content, and PowerPoint presentations for clients
Designed and catalogued clients’ visual presentation materials
Resolved all client issues and concerns efficiently