Lenny DiChiara

Led design and discovery initiatives for branding, structural packaging, product development and front end innovation across the the entire Church & Dwight portfolio (Personal Care, Household, Sexual Health, Fabric Care, Oral Care, Pet Care, Vitamins and Supplements).

Champion and embed consumer-centric design thinking methodologies, processes and standards to drive business growth and build brand equity through the creation of holistic consumer experiences.

Core brands include Arm & Hammer, Trojan, OxiClean, Orajel, Clump & Seal, Nair, Vitafusion, L'il Critters, Batiste, Femfresh and SpinBrush

Led design initiatives for packaging, product, merchandising, digital and brand development for the Oral Care, Toothbrush and Mouthwash global brand portfolios.

• Developed and directed brand design strategies with key global design and company stakeholders
• Delivered design solutions through sketches, conceptual ideation, 2D | 3D visualization and CAD
• Partnered with insights & marketing to develop creative briefs, design executions and presentations
• Maintained design standards and brand equity consistencies across all consumer touch points and 360º communications
• Managed creative agencies, production partners and direct suppliers (photographers, illustrators, and vendors)

Led global design initiatives across all consumer touch points for the GSK Skin Health Category with a focus on the Lip and Sun Care brand portfolios. Responsibilities included:

- Consumer insights to uncover unmet consumer needs and innovation opportunities
- Brand architecture, strategy and segmentation
- Packaging and product innovations
- Brand extensions and new product launches
- Budgeting, planning and resource management of large scale global design initiatives
- Creative briefing and design direction of global design agencies and creative partnerships
- Merchandising development
- 2D and 3D Visual Brand Language
- Global Design Guide lines
- Partnering with cross-functional business units and key stakeholders to sell in design initiatives
- Collaboration with manufacturing and key development partners to deliver successful launches

- Core brands included: Abreva, Zovirax, SunMax, ProZone, Eclipsol, Flonase and Stiefel skin health legacy brands

Led global design initiatives with cross functional business units and with key stakeholders (consumer insights, marketing, R&D, supply chain, operations and regulatory) to deliver world class design and engaging consumer brand experiences

• Developed global brand architecture, segmentation, and brand positioning strategies
• Directed and implemented global design initiatives across all consumer touch points
• Led development of 2D and 3D visual brand language systems and global brand guidelines
• Leveraged consumer research methodologies to uncover unmet innovation opportunities
• Led design direction with creative agencies for 132 markets across 5 continents
• Design liaison between cross-functional business units and key stakeholders
• Conceptual development (Sketching, 2D | 3D design visualization, CAD modeling, prototyping)
• Project management to ensure design initiatives were on time and within budget
• Highly proficient in Solidworks, Keyshot, Adobe CS6, ArtiosCAD, Cobalt, and Microsoft Office
• Successful track record of leading design programs from insight to commercialization
• Identified and implemented global value stream processes
• Oversee all design related print production processes leading up to product launches

Key Achievements:
Drove compound annual growth of +10% on a global pain management business valued in excess of £300MM
Led global redesign of Panadol including brand architecture, strategy and branding across all consumer touch points.
Led Flonase Rx-OTC Switch - Awarded structural design patent contributing to #1 HBA position. Achieved $100MM in sales in first 16 weeks of Launch.
Authored and implemented Global Design SOP's adopted and rolled out by the Global GSK Organization

Core global brands included Panadol, Dolex, Crocin, Syntholkine, Panodil, Coldrex, Beechams, Flonase, Iodex, Grandpa, Alvedon, Iodosan, Fenbid, Sonridor, Winasorb and ibuevanol