Lee Griswold
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About
Results-driven Product Development leader with 25+ years leading end-to-end NPD for complex mechanical hard goods, technical soft goods, and multi-category consumer product portfolios. Proven track record driving 15–20% YOY revenue growth through consumer insight-led strategy, Voice of Customer research, and cross-functional execution from concept through production. Expert in global sourcing, supplier management, stage-gate
processes, and go-to-market readiness. Skilled at building and mentoring high-performing teams, managing complex multi-SKU portfolios, and delivering innovation that wins shelf space, awards, and customer loyalty. -
Education
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Rochester Institute of Technology1993 - 1997
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Experience
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Product Development, VPNorwalk, CTJan 2020 - Feb 2026 (6 years 1 month)Built and led a product development team of 2 direct reports and 1 indirect, driving a high-velocity NPD pipeline for a premium semi-soft goods brand, reporting directly to the CEO. Established a consumer insight-led development culture integrating Voice of Customer research, field validation, and cross-functional collaboration across design, manufacturing, and commercial teams. Managed a formal stage-gate development calendar with structured milestone detailed design reviews from concept through production launch.
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Industrial Design ManagerASSA ABLOYJan 2015 - Dec 2019 (4 years 11 months)Reporting directly to senior management, responsible for design strategy and tactical execution across 9 commercial hardware brands and multiple product lines for the Americas division. Led both pre-product innovation research and design execution.
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Director of Product DesignGYRE9Dec 2007 - Dec 2014 (7 years)Led a design team translating functional requirements and consumer insights into compelling product experiences across a diverse client portfolio spanning consumer, medical, and hard good categories.
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Director of Product DevelopmentCannondaleFeb 2004 - Dec 2007 (3 years 10 months)Planned, coordinated, and executed seasonal product development programs, ensuring on-time delivery of prototypes, sales samples, and production confirmation across bicycle accessories and hard good components.
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ConsultantSynectic Medical Product DevelopmentApr 2002 - Feb 2004 (1 year 10 months)Provided full-time industrial design and product development support for handheld medical devices, diagnostic equipment, and surgical tools; managed a team responsible for concept development, model making, and device prototyping.
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PartnerreZOLV Creative Solutions, LLCJul 2001 - Feb 2004 (2 years 7 months)Co-founded a creative services firm providing design and digital media solutions to manufacturers and agencies; led business development, estimating, and client delivery.
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Sr.Industrial DesignerProduct Ventures1999 - 2000 (1 year)
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Industrial DesignerCannondale1997 - 1999 (2 years)
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InternReebok1996 - 1996
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Awards
GOOD DESIGN Award — Yale [Accentra] nexTouch Sectional Mortise Lock | 2018
GOOD DESIGN Award — Norton 6300 Series Low Energy Power Operator | 2017
GOOD DESIGN Award – Mezzotek RM2150 Door Pull; 2016
Park Academy Leadership Program — 40-Week Program Completed | December 2016
Bronze Award — Kenyon International SilKEN2 Induction Cooktop | Appliance Design Magazine Excellence in Design Award | April 2015
First Place — Kenyon International SilKEN2 Induction Cooktop | DAME Design Award | 2014
Eurobike Award (iF) — Cannondale Headwrench Multi-tool | August 2006 -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@leegriswold, member since 2015