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Case Study: Brand Refresh, UC Berkeley TDPS

In 2015, the Department of Theater, Dance, and Performance Studies (TDPS) at the University of California, Berkeley, was in a situation clients often face: they had a logo,... show more

Apr 27, 2009

Leila Singleton

Vancouver, Canada

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Leila Singleton

UC BERKELEY TDPS: Self-mailing brochure for 2017-18 performance season.
Photo 1/2 — cover + gate fold.

HONORS: 2018 GD USA American Graphic Design Award

UC BERKELEY TDPS: Self-mailing brochure for 2017-18 performance season.
Photo 2/2 — inside panels.

HONORS: 2018 GD USA American Graphic Design Award

UC BERKELEY TDPS: "Hidden Initials" wall decal.
Photo 1/3 — post-installation.

HONORS: Silver, Graphis Design Annual 2019
2017 GD USA American Graphic Design Award

UC BERKELEY TDPS: "Hidden Initials" wall decal.
Photo 2/3: To-scale sketch.

HONORS: Silver, Graphis Design Annual 2019
2017 GD USA American Graphic Design Award

UC BERKELEY TDPS: "Hidden Initials" wall decal.
Photo 3/3 — hidden letters (T, d, p, s) isolated.

HONORS: Silver, Graphis Design Annual 2019
2017 GD USA American Graphic Design Award

UC BERKELEY TDPS: Sell sheet with die cut.

HONORS: 2017 GD USA American Graphic Design Award

UC BERKELEY TDPS: Outdoor banner, 120" w x 45" h

UC BERKELEY TDPS: Sell sheet with spot UV gloss.
Photo 1/2 — front + back.

UC BERKELEY TDPS: Sell sheet with spot UV gloss.
Photo 2/2 — gloss detail.

UC BERKELEY TDPS: Newsletter cover. Special design to celebrate department's 75th anniversary.

UC BERKELEY TDPS: Round stickers, 2" diameter.

UC BERKELEY TDPS: Self-mailing brochure for 2015-16 performance season.
Photo 1/3 — cover + gate fold.

HONORS: 2016 GD USA American Graphic Design Award
Academy of Interactive and Visual Arts (AIVA): Davey Awards Silver
AIVA: Communicator Award of Distinction

UC BERKELEY TDPS: Self-mailing brochure for 2015-16 performance season.
Photo 2/3 — inside panels.

HONORS: 2016 GD USA American Graphic Design Award
Academy of Interactive and Visual Arts (AIVA): Davey Awards Silver
AIVA: Communicator Award of Distinction

UC BERKELEY TDPS: Self-mailing brochure for 2015-16 performance season.
Photo 3/3 — mailing panel.

HONORS: 2016 GD USA American Graphic Design Award
Academy of Interactive and Visual Arts (AIVA): Davey Awards Silver
AIVA: Communicator Award of Distinction

Case Study: Brand Refresh, UC Berkeley TDPS

In 2015, the Department of Theater, Dance, and Performance Studies (TDPS) at the University of California, Berkeley, was in a situation clients often face: they had a logo,... show more