THE BIG PICNIC : 80TH YEAR INVITATION (2/4, half-spreads)
The client asked that this piece fit into a standard invitation envelope, with few loose components. I created it as a modified, double parallel fold brochure sized for an A7 envelope, giving us compactness yet ample space for content. An 80# stock lends rigidity without causing a bulky fold. The sequencing of unfolding is aided by the cover's half-moon tab, which tucks into a single layer of panels vs. the entire, folded piece. This allows the half-spread containing the Festival's timeline (top) to open like a greeting card, no untucking necessary, nudging recipients to read it first. Untucking the tab and flipping the left panel over reveals another half-spread (bottom), this one containing the most important panels of the invitation's interior.
ROLE: Art direction, design, dieline design, photo retouching
HONORS: Indigo Design Awards 2019 — Bronze, Promotional Materials
25th Annual Communicator Award of Distinction