Creative Director & Graphic Designer
Mar 2007 - Present (14 years 6 months)
I’m responsible to coordinate, oversee & also develop the following task:
• Brand development, logo design, packages developments for a variety of
products from different categories related with Home Improvement, decoration & Organization.
• Private label & packages services for product sourcing in China,
• Marketing & Visual Merchandising.
• Displays & exhibitions.
• Product placement.
• Digital Photography & digital retouched.
• Coordinate and oversee photo-shooting. Prepare briefing or guidelines to be follow for photographers outsourcing out of the country ( Costa rica, Venezuela or China )
• Develop visual communication, newsletter, adds, catalogues, brochures or any other collateral materials
• Sales Presentations.
• Product racks planograms & display renders.
• Provided design services to Latin American clients, specially to Filial Companies (EPA, Febeca & Cofersa).
• Support the Sales department by offering solutions that drive the marketing and sale of our products
• Coordinate with suppliers in China, Vietnam, or USA all the necessary requirements for the products's packages development. ( die-cuts, photos, warning labels, shipping marks, manuals, package material )
• Oversee quality control on packages production, check inspections reports made to product's production
• Concept & Layout for Trade Shows, Stand desing with signages, banners or any other necessary collateral material for the event.
2001 - 2006 (5 years)
I work making many kind of branding designs & corporate Identities.
But my mayor work was to be a Mom.
Junior to Senior Graphic Designer
1995 - 2001 (6 years)
I was reposible to create design works that involves developing concepts and creative idea for designs of advertisiments, advertising campaigns and any
collateral piece such catalogue, flyers, manuals, newspaper, brochures, postcards, magazines adds, banners and store signage. I Designed visual signage & Merchandising pieces. I oversee photo shooting, photo digital retouched. I oversee suppliers work is on time.