Wai Hoong Leng
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About
Product development leader with 25 years of experience creating consumer, industrial/enterprise, and medical device products, including over 10 years managing multidisciplinary design and engineering teams. Skilled in partnering with cross-functional stakeholders to translate user needs and market insights into commercially successful, manufacturable solutions. Expertise spans research, industrial/product design, mechanical design, CMF, UX/UI, branding, labeling, and packaging.
With a strong foundation in human factors engineering, I deliver solutions that prioritize safety, usability, and intuitive experience. Proven track record in leading end-to-end development—from concept through mass production—while building high-performing teams and driving innovation across fast-paced R&D environments. Detail-driven, hands-on, and passionate about solving real user and consumer challenges through design thinking and disciplined execution. -
Education
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Master of Business AdministrationUniversity of Northampton2015 - 2016
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Bachelor of Art Industrial DesignSwinburne University of Technology2000 - 2000
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Diploma Product DesignLim Kok Wing Institute of Technology1997 - 1999
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Experience
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Section ManagerSingaporeJan 2021 - Present (5 years 6 months)Lead and manage cross-functional R&D teams (Industrial Design, Mechanical, and Electrical Engineering) to deliver new product development (NPD/NPI) for SMEs, LLEs, and MNCs. Secure, plan, and manage industry-funded and competitive grant projects from proposal through execution.
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Industrial DesignerResMedSingapore, SingaporeAug 2015 - Dec 2020 (5 years 4 months)Research and develop advanced textile materials and manufacturing processes to create new value propositions for next-generation CPAP mask portfolios.
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Senior Industrial DesignerSingapore, SingaporeJan 2010 - Jul 2015 (5 years 6 months)Design and develop medical surgical bed frames, therapeutic mattresses, acute-care furniture, and respiratory care (PAP) devices from concept development through pre-pilot production. Provide concept and product design support across front-end innovation, new product development, and sustaining engineering teams.
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Senior Industrial DesignerBayan Lepas, MalaysiaMar 2004 - Dec 2009 (5 years 9 months)Design and develop next-generation Efficient, Essential, and Critical-mission two-way radios for consumer, commercial, government, and public-safety sectors. Ensure all design outputs meet user needs, marketing requirements, corporate design guidelines, and innovation objectives. Collaborate with Human Factors Engineering teams on design research, usability studies, and ergonomic evaluations. Support strategic marketing in exploring next-generation product concepts and portfolio directions.
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Industrial DesignerShah Alam, MalaysiaMar 2002 - Feb 2004 (1 year 11 months)Provide design consultancy services for clients in consumer electronics and automotive/motorcycle accessories. Generate new industrial design concepts, develop CAD models and renderings, and manage prototyping activities across multiple projects.
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Product DesignerShah Alam, MalaysiaMar 2001 - Feb 2002 (11 months)Designed and developed new instant electric water heaters and shower accessories for ODM/OEM projects. Created multiple concept series based on a customizable hardware platform to meet diverse client requirements.
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Awards
‣ Malaysia Young Designer Award of 2001- Winner (Professional Category)
‣ Motorola G&PS Patent Award of 2008
‣ Green Gadget Design 2009 Top 50 Entry
‣ Hill-Rom Employee Recognition Award 2011 & 2014
‣ Hill-Rom President Innovation Award 2012
‣ Muse Design Awards – Gold (Carevalet) 2025
‣ Muse Design Awards – Gold (ALAC 2.0) 2025
‣ Muse Design Awards – Silver (Shred-AM) 2025 -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@lengwh, member since 2013
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