Lenny LaSalandra

Challenged to design and deliver cost-effective entertainment media promotion strategies. Developed and executed over 250 annual radio, print and online media marketing campaigns. Directed a staff of five to implement client initiatives. Interfaced with clients to determine marketing needs, develop strategic plans and set promotional giveaways.

* Delivered #2 DVD sales ranking debut for “Les Miserables” movie by securing 40 print publication partnerships. Efforts contributed to $20M+ in sales over first three weeks after release.
* Generated over 1.1M PayPerView buys totaling $40M+ in revenue for UFC 158 by acquiring 50 radio partnerships including on-air interviews with UFC fighter Georges St. Pierre.
* Enabled $15M in sales within two months of release and #1 DVD ranking debut for “Flight” movie by creating 30 radio partnerships.
* Facilitated time slot win as #1 cable entertainment series for “Inside Amy Schumer” TV show with 1.6M viewers by developing 50 radio partnerships.
* Produced $500K in first week sales for Phoenix’s “Bankrupt” album and #4 sales debut by building 42 radio partnerships.

Marketed and promoted new and established bands. Secured radio airplay, supported tour marketing and consulted on sales by interfacing with industry contacts. Built client base to over 60 bands through networking and word of mouth referrals.

* Returned The Rentals band to the public eye after hiatus and delivered three straight weeks of #1 rankings on specialty show charts by executing a 3-4 month promotional campaign with radio interviews and performances.
* Introduced recording artist Salvador Santana to radio by securing airplay on 100+ stations. Spearheaded campaign to build presence in targeted market segments of college, non-commercial and adult album alternative radio.
* Gained notoriety for band HoneyHoney by producing YouTube marketing videos with 13K+ hits.

Designed and implemented grassroots marketing for new artists through noncommercial and new music specialty shows. Directed a staff of five to execute campaigns for major artists including No Doubt, Eminem, Beck and Nine Inch Nails. Allocated department budgets of $15K-$20K per album.

* Enabled #1 ranking on college radio charts for releases from Beck, Sonic Youth and Jurassic 5 by developing a following on campuses through on-air performances, tour marketing, word of mouth promotion and interview scheduling.
* Achieved highest college radio airplay market share of any label in 2000 and 2002.