Lenore Wetzel

• Creates, executes, and manages the digital strategy and content of the Pennsylvania Democratic Party’s online presence, including the website, social media accounts (e.g., Facebook, Instagram, Threads, Bluesky, X, and YouTube), newsletters, and eCommerce storefront, with a sharp focus on voter engagement, community support, and the overall growth of the Democratic Party
• Achieves targeted messaging goals for key audiences while strengthening the Party's online visibility, ensuring brand consistency with a congruent voice and image that drives a compelling digital storytelling effort, translating complex policy issues into accessible, engaging, and persuasive content
• Analyzes digital data and metrics, monitors website traffic, social media engagement, and other key performance indicators (KPIs) to make data-informed decisions
• Redesigned website to improve brand perception and engagement, user experience, and site performance; increased traffic by optimizing SEO for boosted visibility and ranking in search engine results pages (SERPs); and improved conversion rates (i.e., contact, newsletter signups, donations, and volunteer interest)
• Designed, developed, and executed Vote Local PA—the only fully comprehensive coordinated campaign program for a State Party in the country
• Provided messaging information, print collateral, and digital tools to empower the Pennsylvania Democratic Party structure with the ability to execute a streamlined and uniform communication program in all 67 counties, on the ground and online, ensuring the promotion of all Democratic candidates, from the top of the ticket down to the local level

• Led crew by example to perform all duties with a sense of urgency and a high degree of accuracy, ensuring safe and efficient setup and operation of machines (i.e., Bobst DRO 1628 NT HBL 8-Color Rotary Die Cutter, 2-Color Ward Rotary Die Cutter) and peripheral equipment
• Received recognition for continuously exceeding performance and production goals, increasing overall plant production within the first year by 3%
• Conducted quality checks continually, ensuring standards were met or exceeded and took appropriate action when needed; completed production reports in an accurate and timely manner
• Troubleshot and completed minor repairs and preventative maintenance procedures on equipment to minimize downtime and waste, inputted maintenance work orders into BPMS software
• Enhanced the skill set of new and existing team members by delivering effective training
• Maintained 5S standards while adhering to all safety rules and lockout/tagout procedures

• Conceptualized, developed, and managed brand identity systems for nonprofit and political clientele
• Produced original graphic designs for print collateral, social media, and website
• Developed custom website design solutions based on client needs and desires while maintaining usability and functionality requirements
• Designed, developed, and executed the first-of-its-kind, multi-award-winning, identity and brand system for Vote Local PA, a fully comprehensive statewide coordinated campaign plan providing messaging information, print collateral, and digital tools for streamlined communication across Pennsylvania and parts of Florida (Broward and Miami-Dade)
• Awards: American Association of Political Consultants Silver Pollie Award, Digital/Internet, Candidate Division Website: “Down-Ballot Statewide”, Campaigns & Elections Reed Awards Finalist “Best GOTV Campaign” and “Best New Firm”, CampaignTech Awards by Campaigns & Elections “Startup of the Year”

• Conceptualized, developed, and managed brand identity systems
• Created the design and visual layout of eCommerce websites; collaborated with developers to ensure brand consistency and preserve the integrity of the creative vision within a web environment
• Produced original content and graphic designs for all marketing material
• Devised, implemented, and managed content and email marketing campaigns to increase website traffic and drive sales
• Coordinated logistics, timely deliverables, and materials for trade shows to guarantee cost-effective execution and successful events

• Created new brand identity systems for The Forza Group and its subsidiary companies, Azrof Properties, Inc., DAV Construction, Inc., EPOCH Investments, and EPOCH Construction & Design
• Created, developed, and executed original graphic designs for internal operations material and marketing collateral according to brand standards for franchised hotel properties (i.e., Comfort Inn, Comfort Inn & Suites, Comfort Suites, Courtyard by Marriott, Fairfield Inn & Suites, Hampton Inn & Suites, Hampton Inn, and Holiday Inn Express)

• Championed Own Brands' private label packaging redesign, establishing and maintaining consistent design standards for the 11,000+ SKU portfolio of Giant Eagle brands
• Executed in-house design from conception to print, resulting in $750,000+ annual savings
• Originated all packaging Requests for Proposals, proactively challenging estimates to reduce package development costs
• Prioritized and managed package development and artwork approval processes with internal brand stakeholders, external agencies, prepress houses, printers, and suppliers
• Provided art direction of packaging photography; including concepts, layout design, on-set art direction, set design, and post-production
• Reviewed all packaging proofs; authorized and participated in packaging press runs
• Selected candidates; hired and supervised Project Coordinator

• Conceptualized, developed, and managed licensed brand products and packaging
• Prioritized and managed product development and artwork approval processes with internal stakeholders, licensors, retailers, and custom sourcing clients
• Organized, focused, and motivated a creative design team of 5 to achieve common goals
• Coordinated logistics, timely deliverables, and materials for trade shows to guarantee cost-effective execution and successful events
• Produced and retouched product photography for use on packaging, in print, and online