I'm an award-winning senior creative copywriter. An expert in TOV and brand direction, a highly strategic thinker, and strong advocate of fluff-free, human-to-human communication.
I bring emotionally intelligent ideas and a conversational tone of voice, and I'm excited to work with brands that want to connect with their audience in a way that's authentic, relatable and fun.
I thrive on coming up with BIG ideas and have a proven track record of delivering record-breaking, integrated campaigns. But I love the variety of working across all the channels, whether it's changing online behaviour with interaction copy, or being part of the conversation on social media.
I've worked for some of the world's best known and best loved brands, and currently I'm at moo.com where I'm busy managing an international teams of writers, redefining the brand voice and strategy, and generally taking the world of print by storm.
Brand voice | Campaign concepts and straps | Brand taglines | Brand strategy and identity | Creative direction | Mentoring | Management | Product naming and taxonomy | Social Media | Editorial | Editing | Presenting |
Travel addict, big fan of yoga, in constant pursuit of knowledge and self-development. Mainly vegetable-powered, squeezing as much fun, laughter, purpose and consciousness into every day as possible.
Fresh Awards winner 2014