2013 - Present (9 years)
Helping Small Businesses get 'Promoted Online' by increasing their web presence via Online Brand Development, current SEO & SEM tactics, professionally administering their Adwords budget and helping build their Social Media exposure utilizing Loyal patrons & other avenues.
Senior Graphic Designer
Kids Headquarters / LFUSA
Aug 2009 - Jan 2012 (2 years 5 months)
Responsible for providing Boys & Girls production ready art for all size ranges for brands such as Hurley, TapOut, Coogi, Under Armour, RocaWear and SilverStar. Work extensively between Adobe InDesign, Illustrator and Photoshop to create detailed techpacks for sampling and/or production. Consistently produce in an extremely fast paced environment and working hands-on with Designers to finalize techpack with dummy-proof references for any special techniques, fabrics or trims. Make daily corrections to production emails from overseas factories, update art as per Licensors request, create and/or merge art sizes to compensate for production orders.
Freelance Graphic Artist
LT Apparel Group
May 2009 - 2009
Create generic Art & Patches for Boys Healthtex Infant / Toddlers Sportswear Division. Layout production artwork to include inTech Packs for Boys & Girls Division. Assemble detailed instructional packaging guides for production department.
Feb 2008 - Dec 2008 (10 months)
Produce all production art & update designs of Girls’ apparel for licenses Disney & Nickelodeon using the latest Adobe Illustrator & Photoshop CS3 Suite. Discuss Licensor comments on artwork & graphics with Head-Designer then make adjustments, upload corrected art & coordinate with overseas factories producing finished goods. Approve Pre-Production artwork, adjust any final corrections & comment on quality of techniques applied. Correspond via email with Production Manager, Factory and Designer regarding Final Production samples.
Marketing & Sales Manager
Century 21 Atlantic Realtors
Aug 2004 - Jan 2008 (3 years 5 months)
Implement, manage & maintain all online marketing efforts for this independently owned Century 21 franchise. Apply design skills and web experience to launch successful online campaigns & send graphical email blasts to website visitors. Assist and train all 120 Agents on how to create and maintain an online presence, organize & conduct classroom setting trainings for new technologies, software upgrades & latest sales techniques. Create detailed marketing materials and incorporate those designs into PowerPoint presentations for Developers & potential clients. Develop online lead generation sites to produce interested buyers & sellers who would be contacted via email, phone or door knock.
Graphic Designer / Artist
May 1998 - Aug 2004 (6 years 3 months)
Work hands-on with Designer on the seasons’ entire $20 Million swimwear line for Licenses: Disney, WB, Mattel, Nickelodeon & Private Label. Involved in the entire designing & manufacturing process including but not limited to adjusting body designs, trim sourcing, artwork concepts, trend selection and coordinate with overseas factories in all phases of production.
Graphic Designer - Swimear Division
May 2001 - Jun 2002 (1 year 1 month)
Produce Infant and Toddlers Swimwear Line for Disney, Healthtex & Private Label Brands. Work with Designer on Body Selection, Mood Boards, Art Direction and responsible for Sketching, Art Creation, Production Artwork, Pre-Production Approvals, Hangtag & Care Label Approvals.