Leonardo Romeu
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About
VISIT MY WEBSITE: www.leoindustrialdesign.com
• Industrial Design Projects Coordination for cooking, cooling and laundry;
• Interchange and projects with Design Centers in Germany (BSH), Mexico (Mabe) and United States(GE);
• Experience in different markets, cultures and segments with broad vision of business and industry;
• Projects in partnership with several brazilian design offices as Domus Design, Design Connection, M2L, Questto, Indio da Costa Design, Tarkus and VRD Research;
• Development of complete ranges for cookers, refrigerators, washers, ovens, cooktops. Since sketches, materials study, 3D modeling, colors, costs and market researches and launch;
• Monitoring qualitative and quantitative research to develop new products;
• Design Research, understood as the exploration character of the design process;
• Implementation and monitoring of mockups, prototypes and models for analysis and research.
• Direct involvement with Marketing, Engineering and Suppliers;
• Solid expertise in strategic and product design and visual communication. -
Education
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Master Course Formação em EADUniversidade Paulista2011 - 2012
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Master Strategic Design - Industrial DesignIstituto Europeo di Design2005 - 2007
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Bachelor Industrial DesignUniversidade Presbiteriana Mackenzie1998 - 2002
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Técnico em Edificações Técnico em EdificaçõesEscola Técnica Federal de São Paulo1994 - 1997
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Experience
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Professor - Industrial DesignSão Paulo, BrazilAug 2008 - Present (17 years 10 months)Graduation course of Industrial Design: Projects Metodology, Furniture Design, Home Appliances Design, Design Theory and Sketching.
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Invited ProfessorSão Paulo, BrazilJan 2008 - Present (18 years 5 months)Master course of Industrial Design: Furniture Design, Envisioning and Home Appliances Workshop.
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Lead Industrial Designer - MercosulSão Paulo, BrazilJun 2009 - May 2014 (4 years 11 months)• Design coordination for Mabe Brasil Home Appliances Group. Cooking, Cooling and Laundry projects under the brands GE, Continental and Dako (Mercosul)
• Interacting projects with Mabe IDO Design Center in Querétaro-México;
• Interacting projects with General Electric Design Center in Lousville – USA;
• Inovazzione Cookers Range (Sedna Design) for Continental brand;
• Massima Refrigerators Range for Continental brand;
• Ingenious Refrigerators Range for General Electric (GE);
• New Washers Range for Continental (Evolution) and GE (Intellingence). -
Lead Industrial Designer - Latin AmericaSão Paulo, BrazilAug 2007 - Jun 2009 (1 year 10 months)• New products development for BSH Group (Latin America/Europe/Portugal/Spain) for Cooking, Cooling and Laundry under the brands Bosch and Continental;
• Continental Copacabana Refrigerators line development;
• New line of Glass Cooktops for Continental brand. -
Industrial Designer Jr / Pl / SrSão Paulo, BrazilJul 2002 - Jul 2007 (5 years)• Project X-Frost, new line of refrigerators Bosch (Space), complete renovation of the line Bosch. First project made in Brazil for Bosch brand;
• New line of Continental Cookers LC-10 development, this project has reached 26% market share in the target segment. -
Internship - Industrial DesignSão Paulo, BrazilJun 2000 - Jun 2002 (2 years)Developments and studies of cookers and refrigerators for Continental and Bosch brands.
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Técnico em EdificaçõesFeb 1998 - Jun 2000 (2 years 4 months)Budget execution for hospital and commercial constructions and renovations.
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Internship - EdificaçõesHospital Albert EinsteinJan 1997 - Jan 1998 (1 year)Implementation of small projects, monitoring of constructions and renovations.
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Awards
2012 Idea Brasil – Refrigerador GE Ingenious
2012 Prëmio House & Gift Design - Refrigerador GE Ingenious
2011 Idea Brasil – Refrigerador Continental Massima
2011 Idea Brasil – Lavadora GE Ecoperformance
2010 Senai Excellence – Lavadora GE Ecoperformance
2010 Senai Excellence – Refrigerador Bosch Glass Edition
2010 Prêmio House & Gift Design – Refrigerador Bosch
REBS49WD
2010 Prêmio Design Movelsul – Glass Cooktop Continental
2009 Prêmio House & Gift Design – Refrigerador Bosch
Glass Edition
2008 Red Dot Design Award – Refrigerador Bosch Space
KDN49P
2008 Exposição Museu da Casa Brasileira – Refrigerador
Bosch Glass Edition
2007 IF Design Award – Fogão Bosch Express Control
2007 Design Excellence – Fogão Bosch Express Control
2007 Exposição IF Design, Hannover, Alemanha – Fogão
Bosch Express Control
2007 Exposição Mostra Design Brasileiro – Palácio do
Itamaraty, Brasília, DF -
Affiliations
ADP
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Skills
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Elsewhere on the Web
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On Coroflot@leromeu, member since 2012
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