Leslie Lord

Responsible for the management, strategy, direction and design of complex initiatives including
corporate identity, consumer packaged goods, brand guidelines, design audits, print, digital and environmental. An organized self-starter who is well-versed in directing and driving multiple projects. Sole-proprietor responsible for marketing, proposal writing, pricing, and budgeting. | Clients include Beardwood and Co, Bluedog Design, cba BE, Flood Creative, Kraft Foods Group, Landor Associates, McGaw YMCA, PepsiCo, see see eye, Spark Brighter Thinking, Sterling Design, The Brand Union, The Village of Lake Bluff, Veru Healthcare, VSA Partners, Webb deVlam and YouthBuild Lake County.

Responsible for design and direction of CPG, branding, corporate identity and print work. Worked remotely (from Connecticut) from 11.2009 through 12.2011 | Clients included Chase Bank, Cincinnati USA, Design Management Institute, Hershey’s, Kraft – Nabisco, Oscar Mayer, Philadelphia, Planters, P&G (Crest, Downy, Febreze, Pantene, P&G Corporate, OralB, Safeguard, Secret, Vicks, Wella), State of Ohio, The Point and WPP.

Responsible for the management of the creative department. Led and managed design teams. Attended major client presentations and played an important role in developing national client base. Work focused around print and online annual reports. | Clients included BEA Systems, Bowater Incorporated, Brown & Brown, Colonial BancGroup, Cotton States Life Insurance, Goodrich Corporation, Post Properties, Prevent Child Abuse Georgia, Progress Energy,
Rock-Tenn Corporation, Ruddick Corporation and Theragenics.

Taught two 11-week Annual Report Design classes to senior graphic design students. Responsibilities
included project development, individual and group critiques, class evaluations and grading.

Responsible for the joint management and day-to-day operation of the creative department. Oversaw all
creative work and played a key role in conceptual project planning. Developed new business and client
relationships. Work comprised of annual reports, collateral, branding, corporate identity, signage, web,
multimedia and video projects. | Clients included AHL Services, BFGoodrich, Chesapeake Corporation, Coca-Cola, Crawford & Company, Georgia-Pacific Corporation, The Home Depot, IBM, Knight Trading Group, Motorola, Procter & Gamble, Recall Corporation and Skyland Trail.

Responsible for the art direction, design and production of print, packaging, multimedia, graphical user
interface, web and environmental work. Consulted with clients and managed project pricing, proposal
writing, project schedules, photographers, illustrators, copywriters and other vendors. | Clients included Bausch & Lomb, Corning, Inc., Filoli Information Systems, The George Eastman House, Howe & Rusling, The Gunlocke Company, Ithaca College, St. John Fisher College, UFO Systems, University of Rochester, Xerox Corporation and WXXI Broadcasting Company.

Taught junior-level design students. Responsible for project definition, critique and evaluation for three
design classes: Imagery in Design, Publication Design and Packaging and Environmental Design.