Cynthia Astmann [she/her] Pro

Manage institutional brand for $25M nonprofit theater producing work on Broadway and off-Broadway stages. Develop and execute print, digital, and environmental creative for multi-channel marketing campaigns and other institutional design needs. Serve as internal creative lead and liaison to external advertising agency while managing interns and simultaneous projects across all departments. Serve as lead producer for all video content.

Provided creative leadership and data-driven marketing and content
strategy for a $5M regional producing theater. Founding member of Playouse EDI working group as well as board/staff EDI committee.

Served as creative director for multi-departmental output across all channels, including designing key art for all mainstage productions as well as readings, workshops, and other work on stage. Spearheaded an organization-wide brand refresh. Served as creative lead and content strategist for major website redesign project, including agency selection, transition to TNEW purchase path, project management, and ongoing vendor relationship. Supervised marketing department internship program.

Led design and production of B2B marketing collateral for a global technology research and advisory firm. Developed marketing collateral, data visualizations, conference branding, presentations, and publications. Partnered with research, marketing, and events teams to translate complex technical and data-driven content into clear, engaging visual communication. Managed multiple concurrent projects under tight deadlines while maintaining brand consistency across a wide range of deliverables.

Served as a lead designer on print and interactive work for a full-service
design agency specializing in brand strategy, messaging, and digital media
for B2B clients.

Developed creative strategy and execution for B2B clientele in a small marketing communications agency, with a focus on brand identity and visual brand systems.

Brand identity, packaging, web and use interface design at a small agency,