Liching Tsai

SKILLS:

--New product lines direction and design driven by brand identity and target market from conceptualization, ideation, 3-D sketching, to detail design; strong sense of consumer product trend, human factors and market needs.

--Graphic and typeface design

--Software Proficiencies: Alias Wavefront, Mac & PC: Adobe Illustrator, Adobe PhotoShop, Adobe Image Ready, Dream Weaver, Microsoft Office and QuarkXpress.



EXPERIENCE:

FREELANCE GRAPHIC DESIGNER (present)

--Web design from concept generation to production status: Esthetic Image Dentistry. EID's website address: http://www.estheticimagedentistry.com/index.html

--logo, stationery and advertising design: Esthetic Image Dentistry, WWM Law Firm

--music CD package design: Joe Miller Band



DKNY WATCH DESIGN DIRECTOR Fossil Partners, LP, Richardson, Texas (1997-2001)

--Conducted DKNY watch development from concept ideation and sketches to production status including modeling in Alias and preparing mechanicals in Adobe Illustrator and PhotoShop. Transformed DKNY apparel to timepieces with urban/contemporary spirit.

--Designed new watch collections for other brands: Emporio Armani, Fossil, and Relic.



JEWELRY DESIGNER Prime Art & Jewel (PAJ), Dallas, Texas (1995-1997)

--Originated sample lines and coordinated the design group and manufacturer. Prepared mechanical drawings in Adobe Illustrator and color illustrations for the sales department. Created several top ten sellers in 1996-1997.



CREATIVE DIRECTOR Shawn-Sin Ceramics, Inc. Taipei, Taiwan (1987-1990)

--Supervised design and marketing department. Directed new product development and managed the manufacturing process from forming, drawing, sculpting, to glazing.

--Developed marketing promotion programs: organized exhibitions, designed advertisement, and wrote articles for the Artist magazine.