Lilia Cass
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About
Results-orientated fashion professional with diverse experiences and complementing areas of excellence:
• Buying at an international level (New York, Sydney, Auckland) across numerous ranges and brands including Sass & Bide, Marc by Marc Jacobs and Rag and Bone to name a few
• Designing and managing production across a successful in-house, self established label
• Proven leadership capabilities in revitalising and launching product lines
• Retail sales and tracking, driving extremely competitive targets
• Brand management and stimulating growth by restructuring for maximum profitability
• Implementation and creation of price formulas via Microsoft excel and Joor -
Education
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Certificate in Small Business ManagementTe Wananga O Aotearoa2011 - 2011
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Diploma in Fashion Design and TechnologyMassey University2006 - 2007
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NCEA level 2Otumoetai College2004 - 2005
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Experience
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Designer | Product DeveloperSydney, AustraliaJun 2014 - Sep 2014 (3 months)DESIGN
⋅ Design seasonal collections
⋅ Assist in range planning
⋅ Analyse trends and fashion forecasts.
⋅ Monitor current and previous sales records
⋅ Buying product suitable for development
⋅ Create spec sketches and details for off shore factories.
PRODUCT DEVELOPMENT
⋅ Negotiate costs with off shore manufactures
⋅ Source off shore fabric qualities
⋅ Develop prints with graphic designer
⋅ Develop fabric qualities with off shore factories
⋅ Approve and manage lab-dips & strike-offs
⋅ PP sample fitting
⋅ Measure and spec garments
⋅ Adjust spec clearly to direct off shore factories of alterations
⋅ Oversee quality of shipping samples -
Designer | Assistant Retail BuyerMount Maunganui, New ZealandOct 2010 - 2014 (3 years 8 months)DESIGN/PRODUCTION
⋅ Range planning for the in-house label ‘sisters’
⋅ Design woven and C&S styles
⋅ Development of true knit garments
⋅ Research and trend analysis
⋅ Sampling & Patternmaking
⋅ Fittings, tech pack creation
⋅ Manage local production & Manufacture
⋅ Local fabric sourcing and development
⋅ Monitor curent and previous sales records
RETAIL BUYING
⋅ Buying and research trips in AU, NZ and NY
⋅ Attend NZ & AU fashion week
⋅ Source Product from new and exisiting brands
⋅ Order creation and entry. -
Designer/Sales AssistantHeavenTauranga, New ZealandMar 2010 - May 2011 (1 year 2 months)DESIGN/PRODUCTION
⋅ Range planning for the in-house label ‘Heaven Essentials’
⋅ Design woven and C&S styles
⋅ Research and trend analysis
⋅ Sampling & Pattern making
⋅ Fittings, tech packs creation.
⋅ Manage local production & Manufacture
⋅ Local fabric sourcing and development
⋅ Monitor current and previous sales records
STORE ASSISTANT
⋅ Retail sales to meet and exceed store targets
⋅ Create and maintain relationships with key customers.
⋅ Preparing window displays
⋅ Merchandising stock
⋅ Showroom setups
⋅ Assist with fashion shows -
Junior DesignerAnnah StrettonMorrinsville, New ZealandMay 2009 - Mar 2010 (10 months)JUNIOR DESIGNER
⋅ Pattern making, illustration and artwork skills,
⋅ Line development, presentation boards
⋅ Garment fit evaluation,
⋅ Trend research assignments,
⋅ Fabric analysis.
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Awards
2011/13 Tarnished Frocks and Divas Charitable Trust
A Performing Arts Exhibition and Fashion show held biennially to inspire women to be creative, expressive, imaginative, and have fun. A cast of 100 women aged 40 years or older volunteered in the show that sold more than 4,000 tickets this year.
2013 - Costume designer for lead role (Jackie Clarke) and various other costumes
2011 - Final entrant in the revamp competition
2012 Bay of Plenty Polytechnic
Volunteer Judge - Final year show for fashion degree and diploma students.
2004 - 2012 Global Connexions Fashion Show
Bay of Plenty Secondary Schools Fashion and Art Competition
2011/12. - Judge
2010 - Show host
2004/05 - First Place and placement entrant -
Skills
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On Coroflot@liliacass, member since 2014
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