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Freelancer
AXIE Design
2012 - Present (14 years)
AXIE Design is a Strategic Product & Design Agency, specialized in innovative companies in transformation.
I offer services in Strategy & Analysis, Branding, Design, and Digital Marketing.
If you need a temporary resource I can step in to support in acting roles such as Head of Operations, Head of Marketing & Communications, Creative Director, Brand Manager, Project Manager, Product Owner, Designer, Copywriter, and Analyst.
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Branding & Digital Marketing
Sandviken, Sweden
Sep 2021 - Mar 2025 (3 years 6 months)
Leading the Brand Identity Design, Development, and Guidelines for the new repositioning of Sandvik. Awarded by Red Dot Design 2024. Product Owner of the Sandvik brand portal. Brand Management, M&A, and Employer Branding - for several divisions within Sandvik Group. Driving digital shift as Digital Marketing Manager (acting), and Web Product Owner of eCommerce and ERP integrations across 100 countries.
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Marketing & Strategic Branding
Falun, Sweden
Feb 2021 - Aug 2021 (6 months)
Interim resource for operational Marketing, and strategic Branding. Freelance Designer for the Karlfeldt album with Dalasinfoniettan and Anna Ihlis.
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Creative Director, Head of Brand
Peltarion (acquired by King)
Stockholm, Sweden
2019 - 2021 (2 years)
Member of the leadership team and creative lead, ensuring that all touchpoints across the company were tied together. Driver of company culture and engagement with HR. Directed all creative work for marketing, communication, product design, and HR.
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Art Director
2014 - 2018 (4 years)
Art Direction and Brand Management for Koenigsegg with global responsibility for Brand Identity, Design Vision, and Execution.
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Industrial Design Consulting
2012 - 2013 (1 year)
Contracting for the Industrial Design team at ICON in Los Angeles as a Usability expert and Graphic designer, and as the company was in an early foundation phase I also provided my knowledge of starting up of a new company.
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Head of Operations
2009 - 2012 (3 years)
The right hand to the founder, owner, and designer of RUBN.