Lisa Million Horowitz

I am currently the Senior Manager Brand and Package Design for Harbor Freight Tools in Calabasas, Ca. I supervise a staff of designers and writers charged with designing brand identity and packaging of all the private label brands within the 400+ Harbor Freight Tools stores.

Our work is gradually populating the retail environment and we expect the landscape to change even more over the next several years.

My strong 'all-purpose' skills make me versatile and dependable in a corporate or agency setting that requires quick responses to a variety of projects. I have good left brain/right brain sensibilities and can write marketing copy as well as design the collateral materials to bring communications to life.

Package design and understanding the personal response to brand is my greatest daily challenge. To drive the impulse to reach for a brand is at the core of every brand and design consideration I make.

I have developed and designed product packaging for a wide range of products, from cosmetics to food to hardware and electronics. This includes other materials that have supported this packaging as well, such as displays, kiosk brochures and hang tags - as well as on pack and in pack pieces such as coupons and special promotions. Every design has been in keeping with the product brand look and feel, no matter how small.

I work best with a team and am stimulated by - and welcome - ideas and experience from all others. I grew up as a ‘military brat’ and as such, have strong interpersonal (people) skills and am a good communicator, whether it be pitching a design idea or soothing ruffled feathers or motivating someone who is ‘stuck’ and needs some inspiration.

Please take a look at my work on my online portfolio site:

www.MillionHorowitz.com