Photoshoot, coordination and art direction.
The shoot required completion in a day and a half in 3 separate locations. I worked with minimal assistance and a small budget.
'Max & Connie' the male and female connectors
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Conxall | Direct Mail
CLIENT
Conxall (distributed by CIE-Group)
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OVERVIEW
Direct mail, photoshoot and website.
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ABOUT
Campaign for weatherproof connectors entitled ‘Connection loves Protection’, where a couple wearing protective chemical suits were shot in a variety of dating scenarios making ‘connections’ in a ‘dirty’ environment. Inspired by internet dating, and very ‘tongue in cheek’, the campaign was reinforced by a website (also designed and built by myself). Consisting of 3 different direct mail leaflets in various trade magazines and a website, the campaign injected much humour to an
otherwise standard product and increased sales significantly.
