Lizzy Layne

Brand Consultant & Experiential Marketing
• Providing creative direction, brand strategy, and curated design services to businesses looking to successfully grow their audience.
• Producing experiential design for events, providing engaging, immersive brand experiences to patrons.
• Creating assets for live music organizations, including festival design, illustrated posters, merchandise, album art, and mural art.
• Designing apparel and textiles for retail and fashion companies, as well as managing and marketing e-commerce retail stores.

• Establishing foundational brand guidelines to unify and strengthen the organization's visual identity across all departments.
• Created all mountain and resort collateral, including trail maps, restaurant branding, retail displays, and special event design.
• Built and designed strategic marketing and advertising campaigns that drove impressions and increased revenue and visitation.

• Led company rebrand, refreshing and aligning materials around a single company aesthetic, vision, mission, and message.
• Built a resource center with asset guidelines and templates, used by departments to ensure brand consistency across all materials.
• Launched the organization's Instagram account, focused on building stronger audience relationships through branded content.
• Produced creative content for news, media, and digital promotions, and collected data across all user touchpoints.
• Managed UX/UI design and execution for in-person and virtual conferences, trade shows, training platforms, and special events.
• Co-founded the Diversity, Equity, and Inclusion (DEI) task force, member of Women in Nuclear (WIN) and Sustainability Team.

• Created digital media, product design, UX/UI, and advertising campaigns for high-traffic, content-driven websites.
• Developed strategic marketing plans, built campaigns, and implemented creative that increased user engagement and retention.
• Sourced user-generated content, created original videos, editorial submissions, and illustrations for digital products.

• Redesigned the organization's branding, logo, and packaging, attracting a new market and increasing sales and reach.
• Oversaw print production and design of packaging, merchandising, and product photography for promotional materials.
• Produced product tastings and special events, including Oktoberfest, to increase brand awareness.

• Created engaging designs for products, events, packaging, and marketing materials to drive brand recognition and loyalty.
• Photographed Rockstar Energy Drink products, sponsored athletes, musicians, and events to highlight the brand identity.
• Managed content and designs across websites, blogs, and social channels to increase the brand's digital footprint.
• Designed assets for globally sponsored events, including the Olympics and X-Games.
• Translated content for the Hispanic market, expanding the international product market.