Laura McQuay Pro

● Continuously streamlines workflows, approval processes and file management to boost marketing team productivity.
● Produces, develops, shoots and edits original video content geared to practices and patients.
● Managed several high profile projects critical to the company’s rebranding to Newton, rebranding of Neurolens assets, and product launch.
● Headed production of the company’s marketing initiative to produce a TV quality commercial for B2B and B2C.
● Designs internal, B2B and patient-facing assets for print and digital marketing supporting key grown initiatives.
● Collaborates with marketing to develop strategic campaigns quarterly to drive key commercial outcomes.
● Maintains brand identity by publishing and updating brand standards guides and assets.
● Manages and maintains digital asset library. Analyzes ongoing needs for new creative materials.
● Supports sales, learning and development and events teams with marketing materials to drive business.

Acted as Sub-director on properties: Mushoku Tensei: Jobless Reincarnation (Season 2 - 24 episodes); Devil is a Part-Timer! (Season 2 - 24 episodes); Goblin Slayer (Season 2 - Ep. 1)
• Researched property & episodes in order to gain understanding of the characters, and assigned bit parts during walla sessions.
• Coordinated with property director to discuss session needs regarding talent and any issues that could arise during sessions.
• Collaborated with producers and talent coordinators on scheduling.
• Directed voice actor performances for emotional and technical elements.
• Read and understood ADR scripts and adapted to each voice session and actor/character.
• Communicated with the ADR writers about project needs and rewrote lines/scripts during sessions when adjustments were needed.
• Worked with ADR staff and producers regarding episode status, deadlines and goals.
• Reviewed episodes prior to mix and made necessary adjustments within assigned time-frame.
• Reviewed final mix within the assigned time-frame.

Tonic, Costumer/Wardrobe Department (Feature, 2022)
• Black Tea, Director/Writer (Short, 2022)
• Mnemosyne Movie, LLC: Owner/Producer “CRONUS” (Feature Film, 2017) Winner Best Feature: Silver Screams, DonQuest
• 1000 Heads: Field Producer, “Skype: Your City, Your Passion” (Photoshoot, 2015) Finalist 6th Annual Shorty Awards TELECOM
• Aurelian Sports: Created content for web and social media launch, packaging and product specs (Website Launch, 2014)
• Just So, London: Production Coordinator, Group Me App (Web Commercial, 2013)
• Joshua Dixon Media: Field Producer/Production Coordinator, Avion Roe “The Escape” (Music Video, 2013)
• Romantic BeBe: Merchandiser/Graphic Designer of infant and toddler dresses and newborn apparel – (Product Line, 2013 to 2015)
• J-ENGINE Photography: Digital production Artists Remington Hotels Event Key West, FL – (Photo Shoot, 2012)
• Branching Out Productions: Field Producer, AT&T (Photo Shoot, 2011)
• VideoBio: Field Producer/Director, MoneyGram, Best Way Rental (Corporate Videos, 2011)
• Knucklebones, LLC: Line Producer “KNUCKLEBONES” (Feature Film, 2011)
• Laura McQuay Production & Design: Producer/Production Coordinator: “Sheltered” (TV Pilot, 2010) “The 82 Peddler” (Short, 2012), Director/Producer “Share Day” (Short, 2012)
• Eyecon Video Productions: Producer, “Body Shots” (TV Series Season 2 - Spike TV, 2009), Field Producer, “Cirque Musica” (Live Event Recording at Dr. Pepper Arena - Frisco, TX, 2013)

-Analyzed web content, curated imagery for the best user experience, and successfully edited and migrated content to new CMS with fully redesigned website that launched in 2019.
-Applied metadata tags to marketing collateral and photography for asset tracking, publication to property websites, and SEO.
-Developed training materials, ticket screening process, and tested workflow to streamline and increase team global workflow spanning 2 continents. Maintained standards and guidelines for 14+ different brands and 5000+ published websites within the Hilton Worldwide portfolio.
-Collaborated with internal Content Gateway Ticketing team to implement and test forms to streamline image requests and to develop new proprietary ticketing system replacement.
-Worked directly with hotels and management companies to train on QA requirements and ensure new photos were meeting standards across each individual brand. Partnered with Ecommerce Managers, Content Operations Directors, contractors and technicians to review opportunities to create efficiencies within the teams.

-Recruited to design Sperry Top-Sider licensed ladies belts, small leather goods and handbags for Spring 13 launch.
-Collaborated with design team to develop Kohl's private label belts, and Rolfs private label belt accounts.
-Designed and developed custom hardware, trimmings and leathers to coordinate with Sperry Top-Sider shoes, and other licensed categories. Collaborated with Sperry Corporate Design team to ensure brand identity was kept intact.
-Supported the product development process by creating technical drawings for presentations, created and maintained spec sheets, owned product correction process thorough different stages of sampling.
-Key communicator with overseas factories and vendors from line plan to final stages of market samples and production.
-Styled product for photo shoots, photographed and prepped digital media for in-house and external sources.

-Launched AMG small leather goods category, and increased sales to over $1 million in first year.
-Researched, analyzed and observed the marketplace for emerging trends and new key items.
-Developed line plans, designed and merchandised ladies and men’s small leather goods, packaging, and sales materials.
-Facilitated the transfer of assets from AMG to Dezine News as it was acquired and maintained current business model.

-Participated in Rosetti small leather goods team that launched division and increased sales to $6.5M+ within 3 years. Earned recognition as TOP Vendor for JCPenney small leather goods.
-Designed and merchandised women's small leather goods lines from concept to production for proprietary and private labels.
-Produced catalogs, packaging and presentation materials for Accessory Market Week.

-Promoted to small leather goods designer within Tandy Brands Accessories merchandising division.
-Launched licensed Dockers ladies belts and small leather goods lines and increased sales to $12M+.
-Increased Rolfs ladies belts sales by 50% to over $3M+.
-Coordinated with sales executives, buyers and divisional managers to develop new product seasonally and to maintain core business for belts and small leather goods lines.
-Maintained private label and proprietary belt lines for national retailers.
-Merchandised corporate showrooms in Dallas and New York to present new product for Accessory Market Week.
-Delegated assignments to graphic designers and interns for catalogs, presentation materials and packaging.
-Designed a wide range of promotional materials including wallet boxed packaging, belt hangers, hang tags, fill material for wallets and handbags, ticketing, display fixtures, signage, product mock-ups, fashion trend boards, line sheets and catalogs, for all product lines in both men's and women's divisions for all levels of retail.
-Worked with all levels of design, sales, and executive management within the merchandising division to accomplish the merchandising goals of the company. -Travelled to overseas factories to track development. Worked directly with vendors to develop materials and product lines.