Lorena Roque

- Concept and execute different campaigns and promotions. Which includes, emails, digital ads, homepage banners and web pages.

-Design and revamp different web pages and help with the creation of different modules need across the website.

-Mentor and manage design intern

- Concept and execute new paid media campaigns in collaboration with the performance marketing and creative teams including awareness videos for OLV/YouTube, Meta videos/GIFs/static ads

- Help concept ads from opening hooks through storytelling from the top of the funnel to the lower funnel

- Understand the performance of ads and interpret results to strategically improve assets

- Collaborate with Marketing to provide strategic thoughts around the best creative ideas to drive results

- Quickly iterate on best-performing ad creative to optimize performance marketing campaigns

- Establish consistent and beautiful visual look for content and assets for paid media based on brand book

- Create and concept static and animated Meta ads

- Shoot and edit videos for social media

- Created 100+ visually compelling designs across multiple mediums with a focus on delivering engaging brand experiences and cohesive storytelling.
- Facilitated the rapid transformation of ideas into tangible assets to achieve marketing targets within tight deadlines
- Worked collaboratively within a team environment across a multitude of design projects pertaining to the Create & Cultivate brand, as well proprietary and bespoke campaigns/events
- Maintain and evolve Create & Cultivate’s brand identity and aesthetic across all design elements, including integration with external brand partners
-Ideated and executed visual designs across site, social, newsletter, and event-based printed collateral, worked closely with Creative Director surrounding concepts, drafts and finalization, as well as lead select digital campaigns from concept through execution
- Incorporate best design practices into all creative work, ensuring the complete and timely delivery of all assigned assets

- Lead, collaborate and direct individual designers in creative development and project executions.
- Concept, develop and deliver all creative needs for L'ange
- Ensure brand consistency across all creative materials while keeping the content fresh and modern.
- Track project timelines and prioritize project workload and projects for design team.
- Designs website elements, emails, digital display ads, social media content.
- Work closely with Art Director to further develop and advance the look and feel of campaigns.
- Thrived under pressure of a fast-paced environment and changing demands, while managing multiple projects at a time.