Louis F.Cruz is a creative professional committed to integrating design strategies and user experiences into organizations worldwide with emphasis on aesthetic values, innovative designs and interactive solutions. Experienced in the assessment, creation, and timely delivery of effective and compelling brand communication strategies, messaging, and stories across multiple mediums and platforms from traditional print, trade shows, and ads to web and social media. CREATIVE STRATEGIST: EXECUTIVE PROFILE Expertise in the strategic development, design and implementation of creative solutions in the areas of marketing, publications, advertising, branding, promotion, cross-media, social-media, user-experience and e-marketing projects for over 50 major organizations worldwide. Specialties: Creative strategist with the abilities to: develop strategic, campaignable concepts following briefs, motivate and inspire a team, set look, vision and feel across entire brand, manage projects, resources and client expectations, present in a compelling fashion to high level clients, define vision, direction and goals for the creative team including its technology members, develop, foster and guide client relationships, manage a variety of projects concurrently in super fast-paced environments.
New York Art Directors Club, The Society of Publication Designers, The International Editorial Design Forum, Communications Art magazine, CBS, The American Institute of Graphic Arts, Print magazine, Graphis magazine, Council for Advancement and Support of Education, Design and Production magazine.
Memberships have included: American Institute of Graphic Arts- Art Directors Club of New York- Artists Graphic Guild- The Society of Publication Designers- National Minority Business Council, Education Advisory Committee Board- Nu Ypsilon Tau Honor Society/Golden Key International Honour Society.