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Owner
Firenze, Italy
Feb 2022 - Present (4 years 4 months)
Developed and launched a support-focused website and blog for caregivers of individuals with Alzheimer’s and senile dementia, inspired by personal caregiving experience. Created resources, shared guidance, and am building a compassionate online community to address the lack of accessible, real-world support for caregivers navigating this challenging journey. www.perlamoredielda.com
-Conceptualized and executed web design, graphic design, and content
creation for targeted audiences.
-Developed and implemented branding strategies to strengthen identity and
market presence.
-Designed exclusive, custom booklet layouts with precise pagination and
visually engaging formats.
-Produced and edited videos, managed email marketing campaigns, and
created social media content to boost engagement and audience reach.
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Freelance Graphic Designer
Open
United States
2018 - Present (8 years)
Designed and produced cohesive branding, marketing materials and photo editing projects—including print collateral, websites, advertisements, and digital assets—for a wide range of freelance clients.
- Effectively managing budgets, coordinating with vendors, and navigating fast-paced, high-volume workloads.
- Demonstrated strong problem-solving, logistical coordination, and strategic decision-making to ensure high-quality, on-time deliverables.
Client list: Corazon Tequila, 7 Summit Pathways, Vincent Donadeo Photography, All Seasons Pest Solutions, BirthCells, Sand Castle on the Beach, BetterBois, Doral Golf Club, Fashion Edge
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Art Director
New York, NY
May 2007 - Present (18 years 10 months)
Innovative Magazine Layout Designer with expertise in typography, composition, and visual storytelling. Led creative teams to produce cohesive, brand-aligned designs that elevated editorial content and increased reader engagement.
-Redesigned magazine layouts to modernize visual style, resulting in a 15% increase in readership.
-Developed creative editorial and advertising templates (style guides, paragraph sheets, color guides) that improved production efficiency and cut layout time by 20%.
-Produced advertisements that boosted advertising revenue.
-Directed and coached in-house staff, freelancers, illustrators, writers and photographers, improving creative output quality scores by 25%.
-Performed and supervised advanced photo editing and retouching for print and digital assets, ensuring flawless final delivery.
-Managed pagination, pre-flight, and final production of all issues, reducing errors by 60% and ensuring on-time delivery for every edition.
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Owner
LP Conservation & Restoration
May 2010 - 2018 (8 years 1 month)
I am the owner of a Fine Arts Restoration Company and am available for contract work or consultations.
Paintings from 14-18th century.
Sculptures in wood or gilded objects
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Director of Publishing & Advertising
Philadelphia, PA
Jan 2002 - Jan 2007 (5 years)
Directed the creative and production process for monthly and quarterly publications, delivering visually compelling issues on time and within budget.
-Streamlined workflows and vendor coordination, implementing process
improvements that cut printing costs by $100K annually.
-Designed impactful ads that boosted classified sales by 40%, while ensuring
brand consistency across all content..
-Produced flawless, press-ready files through expert technical execution,
precise measurements, and meticulous attention to detail.