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Freelance Graphic Designer

Lisa Pastore Pro

Italy, NY
perlamoredielda.com
Available Now
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  • About
  • About

    I am a creative and results-driven professional seeking a challenging position or contract that leverages my artistic, technical, and project management expertise. Passionate about delivering high-quality work, I thrive in fast-paced, collaborative environments and enjoy partnering with diverse agencies to bring their visions to life. With dual citizenship in Italy and the U.S.A., I am fully authorized to work in both countries and flexible across time zones.

  • Education
    • Masters Degree Conservation
      NorthUmbria
      2019 - 2022
      I completed my masters degree in Preventative Conservation. Graduated with honors.
    • Bachelors of Science Restoration
      Marist NY/Lorenzo De' Medici
      2009 - 2010
      Graduated with a bachelors degree in Art conservation summa cum laude.
    • AA Graphic Design
      Art Institute of Philadelphia
      1996 - 1997
      Associates degree in graphic design, 4.0 average (Summa cum laude)
    • BA Certificate Fine Art/oil painting
      Pennsylvania Academy of Fine Arts
      1989 - 1993
      Fine Arts
  • Experience
    • Owner
      Per l'amore di Elda
      Firenze, Italy
      Feb 2022 - Present (4 years 4 months)
      Developed and launched a support-focused website and blog for caregivers of individuals with Alzheimer’s and senile dementia, inspired by personal caregiving experience. Created resources, shared guidance, and am building a compassionate online community to address the lack of accessible, real-world support for caregivers navigating this challenging journey. www.perlamoredielda.com
      -Conceptualized and executed web design, graphic design, and content
      creation for targeted audiences.
      -Developed and implemented branding strategies to strengthen identity and
      market presence.
      -Designed exclusive, custom booklet layouts with precise pagination and
      visually engaging formats.
      -Produced and edited videos, managed email marketing campaigns, and
      created social media content to boost engagement and audience reach.
    • Freelance Graphic Designer
      Open
      United States
      2018 - Present (8 years)
      Designed and produced cohesive branding, marketing materials and photo editing projects—including print collateral, websites, advertisements, and digital assets—for a wide range of freelance clients.
      - Effectively managing budgets, coordinating with vendors, and navigating fast-paced, high-volume workloads.
      - Demonstrated strong problem-solving, logistical coordination, and strategic decision-making to ensure high-quality, on-time deliverables.
      Client list: Corazon Tequila, 7 Summit Pathways, Vincent Donadeo Photography, All Seasons Pest Solutions, BirthCells, Sand Castle on the Beach, BetterBois, Doral Golf Club, Fashion Edge
    • Art Director
      GO Magazine
      New York, NY
      May 2007 - Present (18 years 10 months)
      Innovative Magazine Layout Designer with expertise in typography, composition, and visual storytelling. Led creative teams to produce cohesive, brand-aligned designs that elevated editorial content and increased reader engagement.
      -Redesigned magazine layouts to modernize visual style, resulting in a 15% increase in readership.
      -Developed creative editorial and advertising templates (style guides, paragraph sheets, color guides) that improved production efficiency and cut layout time by 20%.
      -Produced advertisements that boosted advertising revenue.
      -Directed and coached in-house staff, freelancers, illustrators, writers and photographers, improving creative output quality scores by 25%.
      -Performed and supervised advanced photo editing and retouching for print and digital assets, ensuring flawless final delivery.
      -Managed pagination, pre-flight, and final production of all issues, reducing errors by 60% and ensuring on-time delivery for every edition.
    • Owner
      LP Conservation & Restoration
      May 2010 - 2018 (8 years 1 month)
      I am the owner of a Fine Arts Restoration Company and am available for contract work or consultations.
      Paintings from 14-18th century.
      Sculptures in wood or gilded objects
    • Director of Publishing & Advertising
      Professional Jeweler Magazine
      Philadelphia, PA
      Jan 2002 - Jan 2007 (5 years)
      Directed the creative and production process for monthly and quarterly publications, delivering visually compelling issues on time and within budget.
      -Streamlined workflows and vendor coordination, implementing process
      improvements that cut printing costs by $100K annually.
      -Designed impactful ads that boosted classified sales by 40%, while ensuring
      brand consistency across all content..
      -Produced flawless, press-ready files through expert technical execution,
      precise measurements, and meticulous attention to detail.
  • Awards

    Presidents/Deans lists all quarters

  • Industries
    • Advertising
    • Apparel
    • Publishing
    • Retail
  • Skills
    • Advertising
    • Account Management
    • Art Direction
    • Branding & Corporate Identity
    • Concept Art
    • Copywriting & Editing
    • Creative Direction
    • Creative Suite
    • Design Management
    • Graphic Design
  • Elsewhere on the Web
    • k
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  • On Coroflot
    @lpastore, member since 2008
    • Following 2
    • Followers 4
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