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Branding & marketing design for mission-focused organizations
Lidia Varesco Racoma
Chicago, IL
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About
Since 2000, I have been helping education-focused organizations (nonprofits, associations, higher education, entrepreneurs) share their mission through branding and marketing design.
I'm able to manage small to large projects from concept through completion—including print production and vendor coordination. I can handle small budgets and tight deadlines. I love to collaborate and brainstorm. Typography is my passion, both inside and outside of work. -
Education
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BA Graphic DesignColumbia College Chicago
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Experience
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Nonprofit SpeakerJan 2017 - Present (9 years 5 months)I develop and present in-person workshops and conference sessions on
design, branding, marketing, social media marketing and Canva design. -
Nonprofit Blogger & Content CreatorChicago, ILMar 2009 - Present (17 years 3 months)I develop and write nonprofit branding and marketing content (blogs, guides,
worksheets, toolkits). -
Brand Strategsit & Marketing DesignerChicago, ILNov 2000 - Present (25 years 7 months)I empower mission-driven organizations, such as nonprofits, associations,
higher education and social entrepreneurs, to make a change through print and digital branding, marketing design and content.
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Awards
June 2022: AMA Chicago Volunteer of the Year
October 2024: GDUSA Responsible Designers Issue
November 2024: GDUSA American Design Awards (2)
November 2025: GDUSA American Design Awards (3) -
Affiliations
Level C Brand Strategist
WBE-certified
WOSB-certified -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@lsvdesign, member since 2006
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