Luciana Pszczol

Industrial designer with strong creative background, leadership, people skills and international experience.

10 years in P&G. Currently working as Design Director. I lead the creative work for 2 global brands (Pantene and Herbal Essences) in Europe. I am in charge of the visual expression for both brands across different medias and touch points. My main responsibility is to translate business strategies into design strategies that will inform packaging design, photoshoots, digital assets, in store materials and TV copy.

I have large experience working in some of the most well-known Brazilian design studios, where I've worked with brand experience, events, packaging, point of sale material, interior design among others.

Brazilian and Polish; studied at PUC Rio, graduated in 2002.