• About
  • Portfolio
  • Stream
#CONCEPTSURGEON

#CONCEPT SURGEON
Adidas by Hender Scheme x ACRONYM
Design Challenge by ConceptKicks x TheShoeSurgeon

BRIEF :
Incorporate Hender Scheme’s signature use of vachetta leather, and create a concept that combines ACRONYM’s technically savvy and disruptive design DNA in a creative and aesthetically pleasing way.
The concept must also use the Adidas EQT Support 93/17 tooling to form the base of the design.

APPROACH :
The core of my approach was all about finding balance, by creating a concept that fused the DNA of all three protagonists in a way that one would not overpower the other. I also wanted to place importance on simplicity and craftsmanship since the winning concept would be hand made in collaboration with TheShoeSurgeon.

Comments (3)
Available
Freelance, Moonlighting
Luke McConnie
Senior Footwear Designer Manchester, United Kingdom