Online Sweepstakes (Landing Page) - For this project, the biggest challenge was to figure out how to tie in the heart graphic from our Valentine's campaign with multiple product photos for the main page of an online sweepstakes. The sweepstakes was offered in the US and Germany, so the design had to be able to work with German text as well (see next slide).
Online Sweepstakes (Registration Page) - This Registration Page is an example of how the remaining pages for the sweepstakes were formatted.
Online Sweepstakes (Registration Confirmation Email) - This email was sent to site visitors that registered for the sweepstakes. A similar email was designed for people who were referred to the sweeps by the registrant.
Online Sweepstakes (Ad Banners) - While I was trying to figure out how to design the sweepstakes, I had to also think about how the elements could be used for other parts of the campaign, such as ad banners. These are some examples of how the design was repurposed for different formats. Many of these ended up being Animated GIFs, where the main message would get switched out with messaging about our free shipping offer.
Fossil Work - Valentines Sweepstakes Campaign
Linda Joseph
Creative Director Dallas, TX