Lydia Howard

As design responsible I am to ensure a repetition and increase of last years sales while focusing on key trend, client's needs and volume restrictions. Trend, must haves and key details are designed and sourced for the collection to develop a cohesive collection easy to select and sell in store. We work closely with clothing to ensure colour, print and styling alliance. All collections are made alongside suppliers, based in Spain, Portugal, China and India we develop from concept through to production, ensuring quality at the target price. I maintain that the collection runs smoothly while visiting factories, searching trims, leathers, outsoles available yet present a collection that suits the clothing final look. I offer junior team members support and instruction for technical and personal development within Massimo Dutti and give regular feedback to managerial teams and stores. * Range planning and delivery * Inspiration travel, search and presentation * Full design Specs and packs for each factory and country * Trend direction * Deadline fixtures and achievements * Material selection and sourcing * Close working relationship with clothing * Supplier strategies pricing and quality * Material and trim sourcing within Europe and Asia * Sales and store feedback reaction * Guidance and support for junior designers * Catwalk analysis and injection * Final presentation of the collection to all external teams Achievements: I have increased sales up to 40% based on 2015 sales, our footwear sales contribute to 20% of all kids wear with an increase of 6% on last season's sales online. Our online presence and success has lead the team to develop a small capsule collection adding colour, variety and newness to the more classic customer. By focusing on essential, high quality items with diverse purposes we have captured new customers as well as maintaining the Massimo Dutti trademark.

Stradivarius is a women's wear clothing brand with a young fashion conscious customer. Company consists of over 500 stores with a successful online presence. * Line development from components through to leather finishing. * Range building. * Design development lasts heels uppers and material selection * Factory development

Women's designer on footwear and accessories collections.

Designer for Girls and Boys footwear and accessories. Next