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Creative Guru / Project Manager

Maggie Cocuzza

New York, NY
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  • About
  • About

    An alumni of the Fashion Institute of Technology, Maggie withholds a Bachelors of Science degree in Advertising & Marketing Communications. Her career passion for creative and brand identity is accompanied with dignity and responsibility beyond her years. Proven a leader, Maggie's hard work and dedication shines throughout her many projects and multitasks well under pressure. She can adapt to fast-paced work environments and handles it well with professionalism and a positive attitude at all times. From Maggie's growth within the broadcast networking world, she will only continue to excel and further her knowledge to become an even more extraordinary asset to any team now and in the future.

  • Education
    • Bachelors of Science Advertising & Marketing Communications
      Fashion Institute of Technology State University of New York
      2012
    • Associates in Applied Science Advertising & Marketing Communications
      Fashion Institute of Design and Merchandising
      2010
  • Experience
    • Project Manager
      CDMiConnect
      New York, NY
      * Partners with a cross-functional team of Account Executives, Copywriters, Art Directors, Developers, and Coordinators to fulfill client requests and expectations * Work in independent fashion, solve problems, make decisions and communicate effectively in difficult situations * Lead and inspire teams by communicating a vision for projects as well as involving at the optimal levels for project success * Head internal meetings with brand teams and ensure that they meet the stated objectives and stay on agenda * Manage multiple projects that total a budget in excess of 1MM * Prepare comprehensive project scopes (deliverables, schedules, budgets, etc.) * Develop project estimates and plans with support of more senior members of the Project Management team as needed * Maintain critical issues documents update and change as needed while communicating changes to the brand team. * Provide clients with production schedules and critical milestones * Support team and/or agency initiatives as assigned * Ensure all deliverables are of the highest quality
    • Associate Project Manager
      Grey Healthcare Group (GHG Summit)
      Summit, NJ
      Present
      * Effectively manage digital and print projects to ensure timelines, budgets, scope management and client expectations are met and delivered to the clients on time according to best practices * Consistently demonstrate core Project Management skills in facilitation, communication, attention to detail, negotiation, technical skills, effective leadership, and great interpersonal skills * Captures and distributes meeting recaps, notes and next steps immediately following critical status meetings * Monitor hours via burn reporting systems across all jobs in order to track budget and account profitability * Uphold process to develop and manage project plans for clients, including scope of work, budgets, requirements, work breakdown structures and schedules * Manage multiple projects at one time and responsible for planning/managing interactive projects from concept creation to launch and maintenance * Developed a graphic concept for a client that won a best practice program pitch
    • Copy Specialist
      Viacom Media Networks
      New York, NY
      Ad Sales Commercial Operations * Execute the implementation of commercial spots that range from $10-$400k per spot for high viewership MTV Networks (Comedy Central, Spike TV, VH1 Classic, MTV Hits, CMT Pure Country, Palladia) * Manage over $1B of Ad Sales revenue annually for multiple accounts * Analyze various data pertaining to daily modifications requested by clients via key reporting systems * Correspond with interdepartmental and agency teams to execute Ad Sales, and ensure that traffic and media impressions are in compliance with client guidelines, legal and planning restrictions * Process missing content of daily logs, resolve all discrepancies and ensure customer satisfaction while meeting deadlines Viacom Courses: Ad Sales 101: To gain knowledge of Sales pertaining to Upfront and Scatter buys, sales plans, deals, etc. Digital Ad Sales 101: Introduction to Ad Sales across multiple digital platforms to utilize maximum impressions.
    • Event Production Assistant
      Temp.
      New York, NY
      * Revise and copyedit staging site for all text and images prior to launching sales event online * Congregate sales event summary reports for weekly review * Infiltrate account data per clientele into server worksheets for smooth sales launch operations
    • Assistant Account Executive
      Tractenberg & Co.
      New York, NY
      * Responsible for formulating team and client weekly updates of overall publicity accounts for beauty and skin care brands (Mally Beauty, COTY Fragrances, Tammy Fender, Hen House Linens, Krigler, Soap & Paper Factory, Thymes) * Quantified client brand inventory and product placement in-house for blog samples and giveaways * Facilitated and executed long and short-lead mailings to various magazine editors for product features and reviews to gain mass exposure of agency brands * Headed and published weekly and monthly buzz clips involved with brands both in print and digital
    • Creative/Intern
      Avalanche Creative Services Inc.
      New York, NY
      * Art Direction: Implemented in print and website production for the agency in terms of social media * Copywriting: Developed new campaigns, strategic planning, and market research * Production: Organized and coordinated television commercials post and pre-production * Market and Advertising Sales: Sell to a target market for product revenue
    • Public Relations/Intern
      FOX Broadcasting Company
      New York, NY
      * Constructed daily newspaper and online media buzz clips involved with Fox shows and talent * Assembled and supervised talent with live radio tours to promote upcoming shows * Composed features and press releases for broadcast premiere events Skills Proficient with Mac and Windows systems, Adobe Suite, Microsoft Projects, Microsoft Office: Word, Excel, PowerPoint, Access, Publisher, Outlook, Concur, Gabriel Ad Sales Citrix, MRI, Kantar Media Ad$pender, Nielson, Burrelles, Cision, BrandOcean, Aprimo, Veeva and VIA.
  • Awards

    FOX Broadcasting Seasonal Event, Jersey City, NJ September 2010

    ‘American Idol’ Auditions – Intern Event Coordinator

    • Unified and validated press guest list and check-ins for red carpet interviews

    • Defined superior responsibility in representing network talent to press box interviews



    FOX Broadcasting TV Premiere Event, New York, NY October 2010

    ‘Running Wilde’ – Intern Event Coordinator

    • Established and obtained red-carpet for television talent

    • Supported talent, guests, and press needs and accommodations

    • Accompanied talent to press interviews

  • Skills
    • Branding & Corporate Identity
    • Copywriting & Editing
    • Project Management
  • Elsewhere on the Web
    • n
  • On Coroflot
    @maggiecocuzza, member since 2012
    • Following 1
    • Followers 2
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