Freelance Design Consultant
London, United Kingdom
Oct 2018 - Present (2 years 6 months)
Working as a consultant / freelance for the following:
David Gandy - 3D Design for a new concept range.
Brand Alliance - Menswear Brand - new menswear brand, guiding and designing throughout the whole process of the range.
Saks 5th Ave - working with a UK supplier to design a sportswear range.
Moss Bros - Working on a concept brand profile.
Goose Design Agency working on Brand strategy & DNA, concept, creative direction & design:
Consultant Design Manager for Big & Tall Menswear brand BadRhino.
. To change and lead the next stage of this brand:
. Designing top level layouts for the webteam taking the brand to the next step
. Directing weekly newsletters
. Develop relevant content for all of social media
. Involved in all marketing events of the brand ie Worlds Strongest Man
. Guiding all photoshoots for campaigns and web.
. To make sure the brand continues its identity through all aspects from design to social media.
Marks & Spencer
London, United Kingdom
Oct 2017 - Oct 2018 (1 year)
. Collaborating and working alongside M+S ambassador David Gandy to create his true tailoring range
for Savile Row. Working direct with all fabric mills in the UK and Far East to find the new innovations.
. Designing and creating Tech packs for all tailoring from Autograph to Savile Row
. Working closely with the buying, technical, merchandisers and marketing teams.
. Travelling to fabric shows / mills and FE Factories.
Senior Designer Shirts / PD Menswear Formal Tailoring / Outerwear
Mar 2015 - Sep 2017 (2 years 6 months)
S H I R T S
. Senior Designer accountable for all mens shirt brands – Hammond, Jasper Conran, Racing Green, Rocha, Red Herring, Mantaray and Maine.
. To design all weaves and styling details across all brands
. Working closely with buying and merchandising teams to build the range to sit in store
. Putting outfits together for marketing campaigns.
. Research, Trend Boards, Colour boards and inspiration shopping to both Europe and USA.
. FarEast travel working closely with suppliers.
F O R M A L W E A R
To support and drive product development / design with key sources, delivering greater flexibility, better values and a more efficient supply process in line with Debenhams growth as a key global brand.
. Research and report global trend and market information by visiting FE mills and fairs.
. Develop key fabrics, designs and trims with direct sources. Working into price ranges.
. Constantly update divisions with market information and evolving trends.
. Liaise and direct regional PD and fabric teams for product, fabric and trim research
. Manage sample development from mill to buyers on each designer brands ie. Hammond, Jasper, Rocha.
FREELANCE MENS AND BOYSWEAR DESIGNER
Peggy Jane Ltd
Jan 2011 - Mar 2015 (4 years 2 months)
FREELANCE DESIGNER - Mens and Childrenswear - apparel and graphics
M&Co in-house menswear designer (March 2011 - Present Day)
Morley / Wolsey in house menswear designer (May 2012-Dec 2013)
Burrda Sports / Marussia Virgin Formula 1
Firetrap - launch of boyswear collection
Monsoon - kidswear
Lemon Ribbon print studio
TU clothing, Menswear
Covert Limited, Hong Kong
Beachwood park, UK, mens sportswear company
Senior Designer on Older Boyswear
Apr 2010 - Jan 2011 (9 months)
•Responsible for the biggest department in the Childrenswear department
•Designing ranges which include Jasper Conran, John Rocha, St George by Duffer and Debenhams own brands Red Herring and Blue Zoo.
•Identify key trends as well as deliver newness and innovation on a continual basis into key commercial products.
•Working closely with the buying teams.
•Detailed specification drawings of all products and Far East travel.
May 2008 - Mar 2010 (1 year 10 months)
•To develop range plans for the season ahead making sure key trends are covered.
•Developing the denim range (working with various washes etc).
•Designing all branding across the boys area, including swingers, buttons etc.
•Detailed specification drawings of all products.
•Far East travel both suppliers and factories/denim wash houses
Next Group PLC
Jul 2007 - May 2008 (10 months)
•Full design process from concept to retail stage.
•Seasonal research of comp shopping (USA), trade shows and factory travel both Europe and Far East.
•Trend Prediction/colour for forth coming trends and to present these to the childrenswear department.
•Managing assistants and freelancers.
Aug 2005 - Dec 2006 (1 year 4 months)
•Travel to trade shows and competitive shopping trips researching forthcoming trends.
•Working with the sales team looking into the relevant customer markets.
•Choosing themes and colour stories to sit within each brand.
•Design ranges for each of the brands Bench boys, Bench girls and Hooch girls (age 5-18)
•Compilation of detailed specifications and working with the garment technologists to ensure the correct look.
•Presenting the ranges to the sales and management teams.
Senior Menswear Designer
Littlewoods Shop Direct Group
Jan 2005 - Jul 2005 (6 months)
•Travel to trade shows to gather information on forthcoming trends.
•Develop colour & trend direction and solely responsible for Men's & Sports wear trends, breaking them down into style & trim detail, colour & silhouettes and presenting this information to the buyers.
•Design of garments, ensuring they are coordinated within the chosen trend themes, which will run thru the catalogue.
•Close liaison with the factories in the Far East and Turkey to develop samples.
•Compilation of detailed specification and tech packs for the factories.
Sep 2002 - Jan 2005 (2 years 4 months)
•Designer accountable for Men’s and Junior SMU licensed ranges, cohesive to kit product which sold within Club Shops or Retail, including own graphics.
•Design of England, Chelsea & Celtic SMU kit ranges.
•Responsible for the design of special request styles for JJB, JD, All Sports, Sportsworld & Debenhams.
•Seasonal sample, inspiration and competitive shopping trips to select cities in Europe and USA
•Daily liaison with in house sales team and buyers to discuss product performance within retail.
•CAD design of listed ranges using Adobe Illustrator.
•Creation of individual colour palette and initiating lab dips.
•Ordering and design of select trims and prints.
•Compilation of detailed specification and tech packs for factories.
•Close liaison with Far East factories to implement proto samples.
•Attend fittings with Garment Technician to check fit and appearance of original design throughout the critical path process and to ensure all relevant requirements are met.
•Present ranges to Senior Management, retail Buyers and Design Team.
Men's Casual wear Designer
Jun 2000 - Oct 2001 (1 year 4 months)
•Designer accountable for Men’s casual and sportswear.
•Frequent seasonal trend and comp shopping trips to Europe and USA.
•Attending fabric fairs such as Premier Vision and trade shows, such as Ispo, & Interjeans/ B&B in Cologne.
•Working in conjunction with the Buyer to purchase fabric and garment samples.
•Developing a colour palette for all menswear ranges, coordinating both casual and formalwear.
•Drawing detailed sketches of each garment and producing tech packs for factories.
•Development of Point of Sale, including swing tickets and labels
•Regular liaison with the buyers on costs and margins to ensure that the range was bought within budget.
•Managing an assistant designer
•Responsible for the relaunch of the Falmer’s Men’s denim collection.