Mahendra Shinde
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About
A 10 years + professional experience into Design, Below The Line Advertising & Retail Merchandising solutions.
Expertise in Creating Innovative Ideas for product design (Brand Packaging), Brand Names, Identity & communication strategy. Further expertise in designing & developing various POP/ POS solutions such as innovative primary & secondary placements, promotional repackaging, on shelf / off shelve communication & so on.
Also a good hand in Exhibition - Event (Designing & Fabrications)
In addition to the above, have a thorough knowledge on different substrates required for development of Special Retail Fixtures (Designing & Production)
Highly Skilled to design & execute Shelf and Category Solutions for the Modern Retail Environment in India.
Capable to strategically design BTL solutions for effective in-store communication required by Brand Manufacturers in FMCG and other sectors to maximize brand recall.
Have been closely working with major FMCG Companies such as Unilever, Johnson & Johnson, GSK, L'Oreal, Colgate Palmolive, Cadbury, Pepsico and a few more pharma companies like Abbott, Pfizer, IPCA, Sunpharma, Torrent Pharmacuticals etc. -
Experience
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Visual Merchandising ManagerBrand Evoke Systems & Creative SolutionsNov 2011 - Present (14 years 8 months)Brand EvoSys aims to partner with Brand Manufacturers in consensus to design & develop solutions for their Marketing & promotional activities ,carried out at retail & respective neighbourhoods of the Country.
At Brand EvoSys, we believe that the solutions implemented must be used effectively, with maximum impact and in the quickest possible time in order to get the value retailers and brands deserve. The entire team collaborates to translate a brief into design & a design into a solution or a final product. This is possible since we are equipped with Professionals experienced in Design, Production, Implementation & Customer Relationship Management.
Brand EvoSys’s core value is about delivering effective designs & solutions in sync with added value and functionality.
At Brand EvoSys, we constantly look for innovative ways of designing solutions for total in store communication. Our design strategy starts from the entrance through the categories to the shelf till the check out counter which can work better for your brand; exploring how our solutions can be optimally utilized in your retail environment, driving sales and helping you achieve the consistent results you’re looking for. -
MANAGER - VISUAL MERCHANDISINGZodhita Health Solutions Pvt LtdJun 2010 - Nov 2011 (1 year 5 months)Zodhita Health Solutions (P) Ltd is a health and hygiene enterprise, where break-through research and development practices found birth long before the company did.
Established officially in 2008, Zodhita's India operations are based out of Mumbai, in collaboration with a US based pharmaceutical company that provides state-of-the-art R&D and manufacturing services. The brainchild of a US-born scientist-entrepreneur of Indian origin who has spent years in the pharmaceutical and personal care business; not to mention travelling across India in an attempt to understand the actual consumer, Zodhita aims to bring change in the health, hygiene and personal care category. -
Graphics HeadInsta ExhibitionsDec 2008 - Jun 2010 (1 year 6 months)Receiving briefs from the Client Service Executive, planning and developing contents & concepts for all promotional collaterals along with the designing Team.
Supervise all the Printing, Production activities till the execution of Stall.
Point of coordination between Designers and BDM. -
Sr. Graphics DesignerCollateral AD Agency2008 - 2009 (1 year)
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Production Manager cum designerMarketing Instore Services2006 - 2007 (1 year)
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Skills
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Elsewhere on the Web
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On Coroflot@mahendrabhai, member since 2007
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